About
team

The Moor Insights & Strategy team has extensive real-world executive experience in strategy, product management, product and channel marketing, P&L management, technology and market research. We have held executive-level positions in high-tech companies like yours. We are familiar with the problems you face, but we also have the problem-solving ability of industry veterans. We know how to implement. Our advantage is the ability to identify the problems to be solved, anticipate the obstacles to solving them, create strategies to overcome the obstacles and execute with precision to help companies reach their goals.

Will Townsend

Senior Analyst, Carriers and Enterprise Networking

Will is a senior analyst at Moor Insights & Strategy focused on carrier equipment equipment providers, carrier services and enterprise networking. He brings over 25 years of technology industry experience in a variety of product, marketing, channel, business development and sales roles. 

Most recently, Will served as a management consultant for an early 4G marketing services company as well as Dell EMC and BigCommerce, focusing on sales enablement activities supporting both direct and partner sales functions.   

Will participated in the meteoric growth of Dell in the early to mid 1990’s. He was a business development professional with the objective to accelerate the adoption of mobile broadband embedded in Dell notebook PCs by managing the relationships between AT&T in the U.S. and Telus in Canada. He also helped launch the iconic Dell Dimension consumer desktop platform.  

After Dell, Will joined Compaq and held global product management and marketing leadership positions in both the enterprise and consumer desktop client PC businesses in the run up to the company’s #1 market share position. Prior to Compaq, will held product marketing positions with Cyrix Semiconductor for the 6×86 microprocessor.  

He also serves as a traveling mentor for the nonprofit Bpeace and has assisted numerous entrepreneurs with sales and marketing consultation in Guatemala.  Will earned a BA in Economics from The University of Texas at Austin and an MBA from Texas State University.