Big data

Fitness Wearables Provide Innovative Marketing Platform

Wearable devices have a huge potential to create new innovative marketing platforms for the companies that sell them.  A great example of this is the fitness wearable industry.  Many might think that companies in this space see the revenue provided by these devices as huge growth opportunity especially with analysts predicting hundreds of millions of …

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24/7 Personal Training & Coaching for All

I have written about fitness wearables and the benefit of Big Data analytics to help provide personalized coaching and advice.  This is an important step and evolution for these devices – delivering digital services and personalized recommendations.  Today, most of these insights are delivered through their connected apps and reviewed by the user post work-out …

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