RESEARCH PAPER: There’s No Place Like The Smart Home

By Patrick Moorhead, Mark Vena - April 24, 2018
Due to its diversity, fragmentation and inherently consumer-driven nature, the smart home represents one of the most challenging but potentially rewarding market opportunities in the history of the high-tech area. While the global unit and revenue size of the smart home market is large and is expected to grow at an accelerated rate over the next several years (reaching $100B in 2020), the severe multi-player nature of the category will not likely yield one or two dominant winners, but numerous companies who solve specifictangible problems in the smart home and make consumers’ lives more productive.
You can download the paper here.

Table Of Contents:

  • Summary
  • Market Sizing And Usage Models
  • Intel's Prior Efforts In The Smart Home
  • Overview Of Intel's Macro Strategy
  • A "Best In Class" Consumer Experience
  • How Does Intel Distinguish And Differentiate Itself?
  • Conclusions
  • Figure 1: Worldwide Smart Home Opportunity (Units): 2016-2022
  • Figure 2: Intel Viiv
  • Figure 3: Intel's Connected Home Approach
  • Figure 4: Intel's Focus For The Smart And Connected Home

Companies Cited:

  • Amazon
  • Apple
  • ASUS
  • Cable Labs
  • D-Link
  • Eero
  • Google
  • Hulu
  • IEEE
  • Intel
  • Microsoft
  • Netflix
  • Netgear
  • Plume
  • Wi-Fi Alliance
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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.
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