RESEARCH PAPER: The Importance of Eye Tracking in Augmented Reality (AR) and Virtual Reality (VR)

By Anshel Sag, Patrick Moorhead - June 19, 2018
The VR and AR industries are still in their infancy; however, changes are happening within the industry at a record pace. Users and developers are both learning lessons about the immersive technology needed for the industry to grow. Certain features will become necessary for day-to-day use as the industry grows and matures into a mainstream market. Much like capacitive touch transformed the smartphone industry, technologies like eye tracking have the potential to do similar things in the VR and AR space.
You can download the paper here.

Table Of Contents

  • Summary
  • Eye Tracking Adoption
  • Foveated Rendering
  • Eye Position
  • User Identification
  • Experience Is Paramount
  • Important Metrics For An Eye-Tracking Solution Partner
  • Call To Action
  • Figure 1: Hand-Eye Coordination
  • Figure 2: Eye Contact
  • Figure 3: Reduction In Interface Steps
  • Figure 4: Removal Of Non-Intuitive Immersion Breaking Interfaces

Companies Cited

  • Acer
  • Alienware
  • Apple
  • Eye Tech DS
  • Facebook
  • Google
  • Intel
  • MSI
  • Microsoft
  • Samsung
  • SensoMotoric (SMI)
  • The Eye Tribe
  • Tobii
Anshel Sag
VP & Principal Analyst| Website| + posts

Anshel Sag is Moor Insights & Strategy’s in-house millennial with over 15 years of experience in the IT industry. Anshel has had extensive experience working with consumers and enterprises while interfacing with both B2B and B2C relationships, gaining empathy and understanding of what users really want. Some of his earliest experience goes back as far as his childhood when he started PC gaming at the ripe of old age of 5 while building his first PC at 11 and learning his first programming languages at 13.

Patrick Moorhead
+ posts

Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.