RESEARCH PAPER AND PRESENTATION: Segmenting the Internet of Things (IoT)

By Patrick Moorhead - May 16, 2014
You can download the updated paper here. You can download the summary presentation here.

Table of Contents

  • Introduction
  • How Does Behavior Apply to IoT?
  • Describing IoT Market Segments
  • IoT Market Segment Detail
  • Monitoring
  • Operational
  • Life
  • Attainment
  • IoT Model Axis Differentiation
  • The Elephant in the Room: Big Data
  • Call to Action
  • Figure 1: IoT Segmentation
  • Figure 2: IoT Behavioral Tensions
  • Table 1: Mapping Human Expectations onto IoT
  • Figure 3: IoT Segment Differentiation
  • Figure 4: IoT Segment Descriptions
  • Figure 5: IoT Market Segment Examples
  • Figure 6: Existence vs. Experience
  • Figure 7: Industrial vs. Human
  • Figure 8: Big Data Concurrent Cycles
  • Figure 9: Translating to “Data Plane” and “Control Plane”
  • Figure 10: High-Level View of IoT and Big Data

Companies Cited

  • 2Gig
  • Basis
  • Bosch
  • Elan
  • GE
  • Honeywell
  • Hue
  • Insteon
  • Korus
  • Nest
  • Revolv
  • Sonos
  • Whirlpool
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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.