RESEARCH PAPER: Reinvention: HP’s Second Nature

By Patrick Moorhead, Mark Vena - March 9, 2021

For more than 80 years, HP Inc. has endured. Founded during the Great Depression in 1939 by Bill Hewlett and David Packard, few realize that the company is more than twice as old as Dell (1984) and Lenovo (1984) and significantly older than Apple (1976). HP has remained competitive and relevant by repeatedly relying on technological innovation. The Palo Alto-based company has multiple legacies, but perhaps none more durable than its $17.64 billion printer business.

You can download the paper by clicking on the logo below:

Table Of Contents

  • Executive Summary
  • What Is HP+ And Its Mission?
  • Defining A Smart Printer
  • Smart Ink Subscription Removes Guesswork And Mitigates Cost Concerns
  • HP Smart App Offers Complete Functionality
  • Sustainability: A Key Component Of HP+
  • A Retailer Perspective: Staples U.S. Retail
  • Conclusions And Closing Comments
  • Figure 1: 2030 Sustainability Impact Vision
  • Figure 2: HP's Sustainability Tenets
  • Figure 3: Industry Acknowledgement For HP's Sustainability Commitment

Companies Cited:

  • Apple
  • Dell
  • Google
  • HP
  • Lenovo
  • Staples
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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.
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