RESEARCH PAPER: Overcoming Cost And Complexity In Digital Marketing

By Anshel Sag, Patrick Moorhead - September 24, 2019

The retail shopping experience continues to change, especially with the growth of online shopping and the increased digital nature of retail. While the brick and mortar retail sector struggles, online retail sales continue to grow at a break-neck pace, growing 17.7 percent in 2018 alone1. Between 2008 and 2018, online retail sales grew 300 percent, according to the US Commerce Department, while during the same period, department store sales dropped almost 50 percent.2 Brick and mortar retailers who fail to recognize the importance of this trend and delay digitizing their retail experiences are in peril. In just the first three months of 2019 alone, 5,994 brick and mortar retail stores closed, compared to 5,864 for all of 2018.

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Table Of Contents

  • Executive Summary
  • Market Perspectives
  • Unity Approach
  • Conclusion

Companies Cited

  • AWS
  • Apple
  • Google
  • Microsoft
  • PiXYZ
  • Unity Technologies
VP & Principal Analyst | Website | + posts

Anshel Sag is Moor Insights & Strategy’s in-house millennial with over 15 years of experience in the IT industry. Anshel has had extensive experience working with consumers and enterprises while interfacing with both B2B and B2C relationships, gaining empathy and understanding of what users really want. Some of his earliest experience goes back as far as his childhood when he started PC gaming at the ripe of old age of 5 while building his first PC at 11 and learning his first programming languages at 13.

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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.