RESEARCH PAPER: Mobility is Not PC: Technology-Driven Differentiation in a PC+ World

By Patrick Moorhead - January 1, 2013
While having very different origins, the mobile and PC markets are starting to merge. Smartphones are an extension of the reliable, regulated and high quality feature phone purchased from mobile operators vs. the PC which comes from an open, unregulated, and price-driven beginning. Dividing the middle are media tablets that now offer features from both products and are priced well below the existing PC segment. Industry dynamics have changed considerably over the last 5 years and these very different markets are coming together to build very new and much more personal products.

Table of Contents

  • Executive Summary
  • PC Market Dynamics
  • History
  • Maturity
  • Innovation
  • Mobile Application Platform Market Dynamics
  • History
  • Retrospective – High-End Phone Comparison 2003 to 2013
  • Key Ecosystem Participants
  • ARM
  • NVIDIA
  • Qualcomm
  • Samsung
  • Intel
  • Apple
  • Google
  • Amazon
  • Microsoft
  • Innovation
  • Battery and power management
  • If the Mobile Market Operated Like the PC Market
  • Comparing the PC and Mobile Markets and Products
  • Conclusion
  You can download the paper here.

Companies Cited

  • Acer
  • Adobe Systems
  • Amazon
  • AMD
  • Apple
  • ARM
  • ASUS
  • Barnes & Noble
  • BlackBerry
  • Dell
  • GLOBALFOUNDRIES
  • Google
  • HiSilicon
  • HP
  • IBM
  • Infineon Technologies
  • Intel
  • Lenovo
  • MediaTek
  • Microsoft
  • Nokia
  • NVIDIA
  • Qualcomm
  • Samsung
  • TSMC
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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.