RESEARCH PAPER: Intel Focuses Anew On The Automotive Market For Strategic Growth

By Patrick Moorhead - January 9, 2024

Automobiles are undergoing radical technological change, motivated by forces inside and outside the automotive industry. Advanced driver assistance systems (ADAS) make our vehicles safer and easier to use, and over time they will help usher in the era of self- driving cars. Environmental and economic concerns have led to many advances in fuel efficiency and the use of alternative fuels, hybrids, and electric vehicles (EVs). Better wireless connectivity options are transforming the latest cars into broadband hubs on wheels. This connectivity enables new information and entertainment options, which suits the tastes of younger generations of car buyers who have come of age accessing sophisticated apps on the screens all around them. And probably the greatest technological shift of our age—artificial intelligence—is being put to work (or soon will be) in many different aspects of vehicles, just as it is in the rest of our technology.

You can  download the paper by clicking on the link below:

Table of Contents:

  • Introduction
  • The Current State Of Technology In The Automotive Market
  • Intel’s History In The Automotive Market
  • Intel’s New Automotive Strategy
  • Hurdles To Overcome
  • Moor Insights & Strategy Assessment Of Intel’s Automotive Strategy
  • Conclusion
  • Figure 1: Intel Investments
  • Figure 2: Intel’s Vision Of  “The Automotive Architectural Shift”

Companies Cited:

  • AMD
  • Ford
  • Intel
  • Mobileye
  • NVIDIA
  • Qualcomm
  • Tesla
  • Xilinx
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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.