RESEARCH PAPER: How Lenovo’s ThinkReality A3 Accelerates Enterprise Augmented Reality Adoption

By Anshel Sag, Patrick Moorhead - June 20, 2022

The augmented reality (AR) market is growing rapidly1, supported by billions of dollars in investment every year, especially in the enterprise space where many different companies are aggressively working to bring new headsets and platforms to market. AR’s growth is also a component of the metaverse that many within the industry expect will encapsulate augmented reality along with virtual reality and many other spatial computing mediums. The metaverse will be an open and all-encompassing ecosystem of varying levels of immersion and engagement that will enable a virtual digital economy based on both consumer and enterprise use cases. Nobody will own the metaverse itself, but different components of it may have varying levels of access and freedom, much like the internet of today. Indeed, many expect Web 3.0 technologies to enable the metaverse without necessarily fully inhabiting it.

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Table Of Contents

  • Executive Summary
  • Enterprise AR Challenges And Solutions
  • Lenovo's ThinkReality A3 Completes A Total Enterprise Solution
  • Call To Action
  • Figure 1: Lenovo's ThinkReality Platform
  • Figure 2: A3 Inter-Compatibility With Host Devices

Companies Cited

  • Lenovo
  • Motorola
  • Qualcomm
  • Varjo
VP & Principal Analyst | Website | + posts

Anshel Sag is Moor Insights & Strategy’s in-house millennial with over 15 years of experience in the IT industry. Anshel has had extensive experience working with consumers and enterprises while interfacing with both B2B and B2C relationships, gaining empathy and understanding of what users really want. Some of his earliest experience goes back as far as his childhood when he started PC gaming at the ripe of old age of 5 while building his first PC at 11 and learning his first programming languages at 13.

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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.