RESEARCH PAPER: AI In The Information-Rich Enterprise

By Matt Kimball, Patrick Moorhead - November 2, 2023

Artificial Intelligence is the hottest topic of discussion for virtually every organization performing long-term strategic planning. Further, it’s a topic that spans the organization from operating units to marketing to IT. While “discriminative” AI, such as image recognition, has been delivering real value to organizations for several years, the excitement about generative AI’s potential to drive productivity is finding increasing interest across organizations of all types and sizes.

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Table Of Contents

  • Situation Analysis
  • The Value Of AI In The Enterprise
  • From Automation To Problem-Solving
  • Don’t Discount The Human Factor
  • The AI Revolution Is, In Fact, An Evolution
  • The Information -Data- Intelligence Conundrum
  • Developing A Data Strategy For AI
  • Unified Asset Management Is Foundational To Successful AI
  • Summary
  • Figure 1: AI Delivers Value In The Enterprise
  • Figure 2: Unified Asset Management In The Enterprise

Companies Cited

  • Goldman Sachs
  • Iron Mountain
  • McKinsey
  • Nike


Matthew Kimball
+ posts

Matt Kimball is a Moor Insights & Strategy senior datacenter analyst covering servers and storage. Matt’s 25 plus years of real-world experience in high tech spans from hardware to software as a product manager, product marketer, engineer and enterprise IT practitioner.  This experience has led to a firm conviction that the success of an offering lies, of course, in a profitable, unique and targeted offering, but most importantly in the ability to position and communicate it effectively to the target audience.

Patrick Moorhead
+ posts

Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.