RESEARCH BRIEF: Jabil & AnyPresence Set the Bar for Advertising

By Patrick Moorhead - January 17, 2017

There has been an explosion of connected devices for the home. The internet of things (IoT), connected appliances, and home automation have created challenges and opportunities for advertisers, marketers, and customers. Today, most US homes have 8 connected devices, including computers, phones, tablets, TVs, and security systems. More connected devices are proliferating, including automobiles, thermostats, speakers, lighting, HVAC, sprinklers, appliances, etc. Some estimate the average US home will have 400 connected devices by 2020. Connectivity is causing advertisers and manufacturers to shift their business models to focus on data-driven service providers that bring more value-add than just a box that cools your food or cleans your clothes. You can download the paper here.

Executive Summary
Trends in Advertising & the Smart Appliance Marketplace
The Advertiser’s Dilemma
Data is the Killer App
Capitalizing on New Opportunities for Brands & Advertisers
Experience & Expertise Matter
Call to Action

Companies Cited

AnyPresence
Honeywell
Jabil

Patrick Moorhead

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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights) in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.