RESEARCH PAPER: The Importance of Eye Tracking in Augmented Reality (AR) and Virtual Reality (VR)

The VR and AR industries are still in their infancy; however, changes are happening within the industry at a record pace. Users and developers are both learning lessons about the immersive technology needed for the industry to grow. Certain features will become necessary for day-to-day use as the industry grows and matures into a mainstream market. Much like capacitive touch transformed the smartphone industry, technologies like eye tracking have the potential to do similar things in the VR and AR space.

You can download the paper here.

Table Of Contents

  • Summary
  • Eye Tracking Adoption
  • Foveated Rendering
  • Eye Position
  • User Identification
  • Experience Is Paramount
  • Important Metrics For An Eye-Tracking Solution Partner
  • Call To Action
  • Figure 1: Hand-Eye Coordination
  • Figure 2: Eye Contact
  • Figure 3: Reduction In Interface Steps
  • Figure 4: Removal Of Non-Intuitive Immersion Breaking Interfaces

Companies Cited

  • Acer
  • Alienware
  • Apple
  • Eye Tech DS
  • Facebook
  • Google
  • Intel
  • MSI
  • Microsoft
  • Samsung
  • SensoMotoric (SMI)
  • The Eye Tribe
  • Tobii