RESEARCH PAPER: Overcoming Cost And Complexity In Digital Marketing

The retail shopping experience continues to change, especially with the growth of online shopping and the increased digital nature of retail. While the brick and mortar retail sector struggles, online retail sales continue to grow at a break-neck pace, growing 17.7 percent in 2018 alone1. Between 2008 and 2018, online retail sales grew 300 percent, according to the US Commerce Department, while during the same period, department store sales dropped almost 50 percent.2 Brick and mortar retailers who fail to recognize the importance of this trend and delay digitizing their retail experiences are in peril. In just the first three months of 2019 alone, 5,994 brick and mortar retail stores closed, compared to 5,864 for all of 2018.

You can download the paper by clicking the logo below:

Table Of Contents

  • Executive Summary
  • Market Perspectives
  • Unity Approach
  • Conclusion

Companies Cited

  • AWS
  • Apple
  • Google
  • Microsoft
  • PiXYZ
  • Unity Technologies