Moor Insights & Strategy recently published a paper entitled Behaviorally Segmenting the Internet of Things showing how IoT has behaviorally split into two primary segments, the Human Internet of Things (HIoT) and the Industrial Internet of Things (IIoT). Inside the HIoT, there is a vertical industry segment, the fitness & health wearables market, which is in its early stages and will see major growth over the next 3-5 years.
The winners and losers will be driven by companies that are able to establish themselves as true experts in health & fitness and become a trusted advisor on how to help their users reach personal health & fitness goals. This will require more complete tracking and a focus on Big Data analytics that turn data into meaningful insights.
Table of Contents
- Executive Summary
- Health and Fitness Wearables Market
- Market Success Factors
- Market Landscape
- Nike SWOT
- FitBit SWOT
- Jawbone SWOT
- Conclusions
Companies Referenced:
- Adidas
- Airo
- Apple
- Basis
- Echelon
- FitBit
- Garmin
- General Electric
- Jawbone
- Lose It
- MapMyFitness
- Misfit
- MyFitnessPal
- Nike
- Pebble
- Polar
- Push
- Reebok
- Runkeeper
- Runtastic
- Samsung
- Under Armour