Cisco Announces Audi as Automotive Partner

By Melody Brue, Patrick Moorhead - June 8, 2023

Cisco announced another automotive partner with Audi. The car manufacturer has chosen the Webex collaboration app for in-car meetings. While Cisco is taking up speed in the automotive hybrid meeting space with Webex, car enthusiasts still call the capabilities “Zoom-like meetings.” I think Webex would be wise to brand its automobile capabilities with something that has a little more ‘get up and go’ to the moniker. Nonetheless, With the increasing integration of third-party apps into car control panels, such as in-car app stores, collaboration tools like Webex will compete for a new type of screen time. Webex has shown a nice head start with Ford, Mercedes, Volkswagen, and more. Like with the other automaker integrations, the complete immersive Webex experience is accessible only while the car is parked – prioritizing safety but allowing for remote work to truly be from anywhere.

Melody Brue

Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders. 

Patrick Moorhead

Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.