Cisco announced another automotive partner with Audi. The car manufacturer has chosen the Webex collaboration app for in-car meetings. While Cisco is taking up speed in the automotive hybrid meeting space with Webex, car enthusiasts still call the capabilities “Zoom-like meetings.” I think Webex would be wise to brand its automobile capabilities with something that has a little more ‘get up and go’ to the moniker. Nonetheless, With the increasing integration of third-party apps into car control panels, such as in-car app stores, collaboration tools like Webex will compete for a new type of screen time. Webex has shown a nice head start with Ford, Mercedes, Volkswagen, and more. Like with the other automaker integrations, the complete immersive Webex experience is accessible only while the car is parked – prioritizing safety but allowing for remote work to truly be from anywhere.
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