Augmented Reality has the Potential to Revolutionize the Way We Work

Augmented reality (AR) is a technology that has the potential to revolutionize the way we work. By overlaying digital information in the real world, AR enhances productivity, collaboration, and efficiency in the workplace. It blends the natural and digital worlds, creating new opportunities for connection and engagement.

AR overlays computer-generated elements onto the real world using devices like smartphones and tablets. Unlike virtual or mixed reality, AR does not require headsets. AR can transform training and onboarding processes by providing immersive learning experiences at a lower cost than traditional methods. It reduces the need for human trainers, lowers travel costs, and improves knowledge retention through interactive simulations and real-time guidance. Gamification elements in AR training can enhance focus and participation.

AR also improves collaboration by bridging the gap between remote teams. With AR-powered teleconferencing, employees can visualize and interact with 3D models, share information, and collaborate as if they were physically present. This leads to increased efficiency, innovation, and productivity. Companies using AR have reported significant improvements in productivity and task completion time.

AR has numerous applications in building a safer future. Engineers can use AR glasses to overlay schematics and instructions directly onto equipment, reducing the need for constant reference to manuals and devices. In dangerous environments like construction sites, AR provides a safer alternative that minimizes errors and saves time.

AR enables remote support and maintenance by allowing technicians to receive real-time visual instructions and guidance. Experts can virtually annotate the technician’s view, improving troubleshooting and reducing downtime. AR can be particularly efficient and accurate in complex scenarios.

With AR glasses designed for enterprise use, workers and employers can address privacy and limited space. Ultraportable and comfortable AR glasses, like Lenovo’s ThinkReality A3, create customized workspaces anywhere and offer complete privacy. The enterprise market for smart glasses is projected to grow significantly, primarily for training and remote assistance in sectors like healthcare, logistics, and manufacturing.

Tech companies are investing in AR and enabling connected experiences to provide the necessary infrastructure for data-intensive computing processes. Embracing AR in the workplace opens avenues for innovation, efficiency, and growth, ensuring businesses stay ahead in the evolving work landscape. The future of work is augmented, and the possibilities are fascinating.

Several companies we are watching in this space:

  • Morpheus XR
  • Campfire 3D
  • DigiLens Inc.
  • Lenovo
  • Sightful
  • Apple
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Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders. 

VP & Principal Analyst | Website | + posts

Anshel Sag is Moor Insights & Strategy’s in-house millennial with over 15 years of experience in the IT industry. Anshel has had extensive experience working with consumers and enterprises while interfacing with both B2B and B2C relationships, gaining empathy and understanding of what users really want. Some of his earliest experience goes back as far as his childhood when he started PC gaming at the ripe of old age of 5 while building his first PC at 11 and learning his first programming languages at 13.

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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.