Adobe Firefly Generative AI Models Integrating into Adobe Photoshop

By Melody Brue, Patrick Moorhead - May 29, 2023

Adobe announced the integration of Adobe Firefly generative AI models into Adobe Photoshop. Initially in beta, the update brings Firefly directly into Photoshop through the new Generative Fill tool. Generative Fill allows users to generate -commercial-use images by training on Adobe Stock’s image collection. In theory, this lets creators generate images without infringing on intellectual property. The tool allows for the visualization of ideas through text prompts with non-destructive editing – meaning creators can produce content in separate layers to test creative possibilities without altering the original image. The real advantage here is allowing users to explore ideas, test out various concepts, and produce content variations at a rapid rate, boosting productivity. This could be a game changer for marketing departments and creatives if the AI models advance enough to produce realistic, consistent results.

In addition to Generative Fill, Adobe’s latest Photoshop release introduces other upgrades to transform creative workflows and save time. These include new adjustment presets, contextual edits, simple removal tools, and enhanced gradients. These features are all designed to streamline the creative processes. Adobe plans to make the update generally available in the second half of 2023. I’ve been casually testing Firefly over the last couple of months (and joined the Discord community and learned some tips), and some prompt nuances drastically change the quality of the outcome. Like most AI productivity tools, Firefly has a long way to go before drastically changing how creatives generate images. However, with each iteration, Firefly – and more so with integrating Firefly into Photoshop – comes closer to the promise of enhancing productivity and unleashing creative potential. I think with a really polished model and the capabilities across Adobe’s Creative Cloud this could be transformative for creative work.

Melody Brue
+ posts

Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders. 

Patrick Moorhead
+ posts

Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.