RESEARCH BRIEF: Smart Packaging and the Future of Brands


Technology innovation and the Internet of Things (IoT) are forcing companies to adopt perpetual change. No industry, segment, or market is immune. Consumers are forcing both brands and the packaging industry to evolve to focus on bringing products to the market that reduce costs and increase revenues…while driving brand awareness, sustainability, competitiveness, food safety, shelf life, and consistency. Further, the packaging market is moving from conventional packaging and becoming interactive, aware, and intelligent. We at Moor Insights & Strategy (MI&S) have recognized how the Internet of Things, Big Data, and consumer-based technologies are changing how these companies drive more value and new revenue opportunities.

In this Research Brief we examine trends and realities as companies adopt and rely on technology to improve their businesses without losing sight of the number one business driver: the customer. Too often, companies try to let technology solve internal business challenges, rather than using technology to solve customer challenges or create new customer experiences. What promises to set manufacturers apart in today’s hypercompetitive market is the ability to address the preferences and priorities of their customers. Customer loyalty has become the key business issue of our times.

Download the Research Brief here: Smart-Packaging-and-the-Future-of-Brands (Jabil site, requires sign up).

Companies Mentioned:

  • Nypro
  • Jabil
  • Kraft