There has been an explosion of connected devices for the home. The internet of things (IoT), connected appliances, and home automation have created challenges and opportunities for advertisers, marketers, and customers. Today, most US homes have 8 connected devices, including computers, phones, tablets, TVs, and security systems. More connected devices are proliferating, including automobiles, thermostats, speakers, lighting, HVAC, sprinklers, appliances, etc. Some estimate the average US home will have 400 connected devices by 2020. Connectivity is causing advertisers and manufacturers to shift their business models to focus on data-driven service providers that bring more value-add than just a box that cools your food or cleans your clothes.
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Table of Contents
- Executive Summary
- Trends in Advertising & the Smart Appliance Marketplace
- The Advertiser’s Dilemma
- Data is the Killer App
- Capitalizing on New Opportunities for Brands & Advertisers
- Experience & Expertise Matter
- Call to Action