Recently Rackspace Technology held its analyst day to showcase its new strategy and product offerings. Having followed Rackspace for many years, I can attest that the company never wavers in its commitment to customer satisfaction. Additionally, Rackspace leverages technology to solve actual business problems rather than just technology for the sake of technology. Rackspace’s customer-focused approach, or what it calls its “fanatical customer experience,” is a significant differentiator that sets the company apart from most managed service providers (MSP).
One key area of Rackspace’s strategy is integrating solutions and processes to leverage consulting services for design/build, optimization, management and ongoing advisory to support infrastructure and applications. Thankfully, Rackspace is approaching security as a feature and not as an afterthought. In a multicloud world, full spectrum security is the most important aspect of keeping customers’ data, applications, and infrastructure protected.
Rackspace has mastered the delivery of multicloud. Most CIOs do not even know where to start when moving to the cloud. They struggle to identify the balance and the best consumption model for their environment—public, hybrid or private. CIOs worry about data sovereignty and integrity, and moving to the cloud on a limited budget. Rackspace’s focus on partnerships with Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), and VMware allows its customers to securely deploy at scale across all major cloud environments. Further, Rackspace partners with key ISVs and tools vendors to help navigate cloud native environments more effectively.
Security in the Public Cloud is Daunting
As the public cloud evolves, traditional approaches to cybersecurity must as well. The days of running everything on a server or having only intrusion protection systems (IPS), endpoint protection systems (EPS) or firewalls to protect infrastructure is not enough. Further, as networks become more and more distributed, with 70% of the workforce working from home (by our account), it is nearly impossible for IT and security organizations to know what should be permitted on their networks and which devices aren’t.
From a hyperscale perspective, it is nearly impossible to keep up with cloud and related security products. For example, AWS alone has over 18 security services available, which creates a choice dilemma for most CSOs. Rackspace Technology has done an excellent job of deploying solutions that provide economies of scale without the need to pick and choose new services, especially in a cloud-native environment—something most security vendors today do not know how to address.
Part of Rackspace’s core culture and ethos is to not separate people from technology. These days, many security vendors offer technology only services and rely little or nothing on the people aspect of security. Relying on technology alone is a death knell for security organizations. Enabling security services and products is only part of the equation. Proactive cybersecurity requires people to monitor and respond to security incidents continually. Rackspace does an excellent job of balancing technology and people at all tiers. In a multicloud world, combining third-party security tools with cloud-native tools from the public cloud providers makes for a more robust security operations center (SOC) product which is proving to be a strong differentiator for Rackspace.
Most managed service providers (MSP) attempt to differentiate themselves by touting the latest technology buzzwords rather than taking into account what their actually customers need. Many CIOs I speak to say MSP sales reps are more interested in starting the billing rather than selling the right solution, which leads to dissatisfaction and technology obsolescence. Rackspace Technology does a good job of balancing the need for technology, internal expertise backed with customer references, and most importantly, a commitment to customer satisfaction.