Poly Fills The Enterprise-Consumer Collaboration Device Gap With Poly Studio P Series

By Patrick Moorhead - February 17, 2021
Poly Studio P15 Personal Video Bar 

Today, Poly announced a suite of new audio and video solutions to aid remote workers that I believe bridges a gap between classic consumer and enterprise solutions we have seen in the past.  Remote and hybrid work will be continuing well into 2021 and beyond and the applications that connect our workforce require improved audio and video solutions so that enterprise employees can more effectively collaborate at home or in the office. These solutions need to be secure, manageable, and easy to troubleshoot in the field. Quality webcams with performant microphones and conferencing displays may not have been as top of mind before 2020, but a rapid adoption of a work from home environment is driving the need for better audio and video conferencing devices. 

The new Poly Studio P Series includes the Poly Studio P5 Webcam, Poly Studio P15 Personal Video Bar, and Poly Studio P21 Personal Conferencing Display. 

Poly is no stranger to collaboration devices. The company has a wide range of collaboration devices, including headsets, headphones, webcams, and even displays. I have personally used some Poly devices, and one thing I can consistently say is the company is focused and intentional at improving the conferencing and collaboration experience in an open approach. You see, Poly equipment isn’t locked down to one service provider- companies and end users can use Poly for a myriad of certified Zoom and Microsoft Teams experiences. Let's look at Poly's new Studio P Series devices that launched this week. 

Poly Studio P5 Webcam  

The Poly Studio P5 Webcam is the first addition to the lineup. The camera has a similar concept to many external webcams and will attach securely to the top of your laptop or external display. The webcam can record video at 1080P resolution and is capable of autofocusing at 4x digital zoom. A few other key features that the Poly Studio P5 Webcam has are the built-in privacy shutter, a built-in directional microphone on the top of the webcam, and a USB connection for headsets. The camera also automatically adjusts for low light scenarios. I see the Poly Studio P5 slotting in as a great entry point device for users wanting to upgrade from a laptop webcam or a 720P external webcam. The Poly Studio P5 should be a welcomed upgrade for enterprise users working from home. 

The Poly Lens Desktop app also supports the device. The desktop application gives the user the ability to change settings, manage updates, see alerts, and view analytics. It will also provide IT professionals tools to control devices via the cloud. 

Poly Studio P5 Webcam 

Poly Studio P15 Personal Video Bar 

The next device I want to touch on is the Poly Studio P15 Personal Video Bar. Poly positioned the Poly Studio P15 as a truly premium webcam solution. It comes with 1 USB-C port, 2 USB-A ports, Kensington security lock, and a power connector. The device can shoot video in 4K resolution with automatic camera framing, including a built-in privacy shutter. 4K resolution for video conferencing made not a massive use case just yet, but I would find the Studio P15 particularly useful while recording podcast video and conducting interviews on major news outlets, especially if some end users consume my content 4k smart TVs.

The Poly Studio P15 comes with a multi-microphone array, NoiseBlockAI, Acoustic Fence, and an integrated speaker. I like the Poly Studio P15 because it encompasses both premium video and reliable audio in a unified device. Users can simplify their workspace by using a single USB webcam for both audio and video. If you have ever tried to use traditional audio from a webcam, you know they have notoriously poor audio quality. The Studio P15 should be a big step up from your typical webcam and laptop camera, and speakers. You can also customize the settings on the Poly Studio P15 within the Poly Lens Desktop app. 

Poly Studio P15 Personal Video Bar 

Poly Studio P21 

The last new device that Poly announced is the Poly Studio P21 Personal Meeting Display. The Poly Studio P21 is a conferencing display that provides all the features one would ever need for an incredible video conferencing experience. The 21" display has a camera built into the top and as well as speakers. I like to think of this device as a display solely for premium and seamless video conferencing. 

The Poly Studio P21 is full of features, including an adjustable dynamic display, single USB cable, built-in camera, integrated microphone and speakers, and even a wireless phone charging stand in the base. The Poly Studio P21 claims to support any video app that runs natively on PC or Mac devices. This support is essential for me because I don't just use Zoom and Teams; I also run Skype, WebEx, and Google Hangouts, to name a few other applications. Like the other devices, the settings on the Poly Studio P21 are also customizable within the Poly Lens Desktop app. 

I like the idea of a singular display with all the hardware and software for great video conferencing. I consult for a living. That means I spend 20+ hours a week on video calls on various applications, talking to members of companies throughout the tech industry. For me, it would make sense to have a device dedicated solely to video conferencing. For enterprise users who are spending multiple hours a day on video calls, the Poly Studio P21 would provide some serious value.

I look forward to trying one out for myself soon.  

Poly Studio P5 Kit 

Another exciting offer coming from Poly is the Poly Studio P5 kit. The kit includes a Studio P5 webcam and then gives the user the ability to choose a personal device, either a Poly headset or Poly Sync portable speaker. The three headset options are the Blackwire 3210, Blackwire 3325, and Voyager 4220 UC. These headsets range in quality from wired, entry-level headset to ultra-premium wireless headsets for mobile collaboration. The bundle seems like an easy way to get enterprise users up and running video conferencing within minutes. 

Wrapping up 

I believe that Poly launched some great devices with the Studio P Series. Webcams and displays are essential for collaboration, and Poly's new devices will surely make work from home a better experience for many remote employees. Poly Lens should also make it easy for IT professionals to manage and troubleshoot devices via the cloud.

Poly looks laser-focused on improving collaboration experiences between remote workers with its new devices. It's taking an equally focused approach from a hardware and software perspective to pull this off. Poly has established a deep partnership with collaboration giants like Zoom and Microsoft Teams to create a better user experience. I am excited to use the devices myself in the coming months and report back on my experience.

Note: Moor Insights & Strategy writers and editors may have contributed to this article.

Patrick Moorhead
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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.