Oracle Wants To Reshape The Cloud As A Better Business Opportunity

By Patrick Moorhead - July 9, 2021

I had followed Oracle's progress in the cloud from Gen1 when I was one of the most prominent critics to Gen 2 when I became one of its newer fans, writing several articlesalong the way.

Six years ago, Oracle made the right decision to build its next-generation cloud from the ground up. The Gen 2 notion was a purpose-built cloud that can run every application well, whether it was running on bare metal or in containers. The new Oracle Support Rewards Program comes as a result of thinking through what it means to be a better business opportunity and a better cloud. Oracle Founder, Chairman and CTO Larry Ellison kicked off the event, which indicated it was of high strategic importance. So I tuned in.

Oracle founder, chairman, and CTO ORACLE VIDEO

Oracle Support Rewards Program

If you have been considering moving more applications to Oracle Cloud Infrastructure (OCI), this program might make your decision easier.

Oracle Support Rewards is a program where you earn $0.25 to $0.33 in rewards for every $1 you spend on OCI. Rewards are applied to reduce your technical software license support bill. The $0.33 bonus is applicable if you are an Unlimited License Agreement (ULA) customer.

If you use Oracle's on-premises software, you become eligible for Oracle Support Rewards when you place a Universal Credit order and begin consuming OCI.

Oracle Support Rewards complements existing programs such as Customer 2 Cloud, Universal Credits, Bring-Your-Own-License, and expert support for migration at no cost (Oracle Cloud Lift).

Customers can bring their own license (BYOL) or buy cloud services with the “license included.” They can pay using pay as you go or through Universal Credits (UC). 

UC simplifies how you purchase and consume cloud services by offering a single contract to manage current and future PaaS and Infrastructure-as-a-service (IaaS) services. With UC, you commit to a certain amount of spend over a specific time (such as US$10,000 over the next 12 months). You have the freedom to purchase, consume, or shift spending however you see fit over the period. Oracle determines which services you use and itemizes them against the purchased credits. 

Here's how these programs come together: Say you're an E-Business Suite customer on-prem. You can bring your EBS license into Oracle Cloud at no additional cost. You can also bring your Oracle Database license and pay a lower rate on Database usage. With your new UC order, you can get white glove service from Oracle Cloud Lift to help you design and migrate your EBS, as well as train your staff at no additional cost. As you start to consume OCI resources, you will earn rewards at $0.25 or $0.33 to the dollar to reduce your Database support cost. So: minimal migration costs, lower running costs, lower support costs.

With Oracle Support Rewards, the savings can add up

As an example, you decide to migrate two new workloads to OCI. You currently have an annual $1M Oracle technology support bill. When you spend $2M on OCI with the two new workloads, you will earn $500k in Oracle Support Rewards, slashing your annual support bill by half.

You can also use support savings towards an OCI Dedicate Region. In this example, we start with a $1.5M annual Oracle technology support bill. You move eight workloads to OCI Dedicated Region and spend $6M. You'll earn $1.5M in Oracle Support Rewards in this scenario and reduce your support bill to $0.

Wrapping up

Programs like this can be a lifeline when under pressure to drive innovation without additional budget. Just like a frequent flyer program, your Support Rewards are credited in the OCI console every month. As you run more applications in OCI, the rewards increase until ultimately you can reduce your support bill to $0. I wasn’t expecting this from Oracle, but that’s one of the beauties of Oracle, they keep you on your toes. 

Oracle Support Rewards is another program to accelerate digital transformations and make it simple and cost-effective to migrate more workloads to the Oracle cloud. I like it.

Note: Moor Insights & Strategy writers and editors may have contributed to this article. 

+ posts
Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.