Welcome to this edition of our Weekly Analyst Insights roundup, which features key insights that our analysts have developed based on the past week’s events.
Almost a year ago, Jason Andersen wrote a typically insightful series of Research Notes about trends in pricing for AI agents — and where he thought that market might go in the years to come. (If you’re interested in reading them: part one, part two, part three.) Now he is back to revisit the trends he spotted in the agentic AI space and to see how well his predictions held up. The first part of his findings were published on Forbes last week; the second part is scheduled to publish tomorrow.
Besides being interesting reading in its own right, I’m glad to see Jason going back to evaluate his own predictions publicly. I try to do this myself (and not only when I turn out to be right!), and I wish more analysts would do the same, not just to eat the occasional dish of crow when needed, but also for what the exercise can uncover in terms of laying bare the true and false operating assumptions we were working with in the past in light of what has happened since.
No big public events this week, though there are plenty of briefings and advisory sessions going on out of the public view. As always, we continue to publish fresh content across different formats, so be sure to look for our insights and research throughout the summer — and be sure to follow us on X and LinkedIn.
Last week, Moor Insights & Strategy analysts’ perspectives appeared in leading business and technology outlets including Fortune, Yahoo Finance, Fast Company, InfoWorld, Axios, Fierce Network, Benzinga, Tech Times, FedTech, and Stocktwits. Topics included earnings for AMD and Palantir, agentic AI’s role in government, AWS’s updated DynamoDB offering, Intel’s collaboration on Elon Musk’s Terafab project, misbehaving Meta AI agents, NVIDIA’s approach to storage and to competitive strategy, and yet another service disruption for Claude.
Our MI&S team also published 14 deliverables — 2 Forbes Article, 1 Research Paper, 2 Research Notes, 2 Analyst Insights, 1 Field Note, and 6 Podcasts.
Check out this week’s Analyst Insights roundup for more from the MI&S team, including what’s top of mind for each analyst, our thoughts on vendor announcements, press quotes, and more.
Have a great week!
Patrick Moorhead
MI&S Analyst Insights
Has Agent Pricing Gotten Any Better?
A little over a year ago a client challenged me to consider what agent pricing would look like in a couple of years. After digging in for a while, I came to see a number of very real customer and vendor issues — and in general an area ripe for change. I wrote a three-part series about it with some predictions for the next 12 months. Since then, there has been a very steady stream of vendor pricing changes (including from the aforementioned client). But the only consistent theme from every briefing was that, while a given pricing update was new, the broader effort to refine pricing was still a work in progress, so we should expect still more changes. This prompted me to look at the situation again to see how my predictions fared (TL;DR — not too shabby) and to frame what I think is coming next. I also wanted to offer some specific advice for enterprises as they consider new contracts and renewals. Last week, part 1, covering my previous predictions and the current state of agentic pricing, went live on Forbes. This week, we publish part 2, which contains my new predictions and advice for enterprises.
Are Knowledge Graphs a Product Category
AWS announced Amazon Context at its AWS Summit event earlier this summer. Amazon Context is a knowledge-graph-as-a-service for enterprises to map metadata and their relationships across multiple structured and unstructured data stores. It’s an interesting concept, and I am hearing that other products like this should reach the market before the end of the year. Knowledge graphs are remarkably powerful tools for large and diverse datasets, and they have performed particularly well as a context map for agents. If you have heard the term “second brain” used for Claude or OpenAI, that is a personal knowledge graph.
So, while it is a powerful technology, is it a standalone product category? Until now, knowledge graphs have largely been either embedded into a solution or built bespoke for a specific data exercise. The most popular embedded solution is the Obsidian note-taking app, which is the second brain of choice for both Mike Leone and me. On the bespoke side, one company that has mastered building knowledge graphs is espalier.ai, which introduced me to the concept about six years ago. But the idea of a knowledge graph as its own out-of-the-box solution is new. I am not 100% sure it will take hold, though I suspect it will become a common data platform feature like vector databases, as Mike pointed out last week in his Field Note on DynamoDB.
SaaS-Based Agent Control Planes Are Really Good
Last week I was able to take a deep dive on Mulesoft’s Agent Fabric control plane, which is part of Salesforce’s Agentforce platform. What stood out most for me was not the feature set but how SaaS companies are adapting products and points of view as agents continue to threaten them. For instance, SaaS in general is well known for its walled-garden approach to integration, and in fact when Salesforce acquired Mulesoft in 2018, many thought it would somehow limit Mulesoft’s capabilities. But Salesforce has done a nice job of not messing with the Mulesoft approach, and that really shines with Agent Fabric. For instance, while many control planes have cross-platform agent registries, Agent Fabric automates agent discovery with easy-to-deploy scanners that auto-register newly created agents in AWS or Azure. I was also impressed with the policy management capabilities implemented in the OmniGateway. If there is a downside to Agent Fabric, it may be some of the observability and FinOps capabilities, though more of that functionality is on the roadmap, and I am hoping to hear more at Dreamforce later this year. That said, even for those who are not Salesforce customers, Agent Fabric looks like a competitive and in some ways even leading agent control plane. So, once again, Salesforce — and, as I wrote earlier this year, SAP — are not being passive about the threat of the agentic future. In fact, SAP also announced last week that its control plane is now generally available.
Has Agent Pricing Gotten Any Better?
A little over a year ago a client challenged me to consider what agent pricing would look like in a couple of years. After digging in for a while, I came to see a number of very real customer and vendor issues — and in general an area ripe for change. I wrote a three-part series about it with some predictions for the next 12 months. Since then, there has been a very steady stream of vendor pricing changes (including from the aforementioned client). But the only consistent theme from every briefing was that, while a given pricing update was new, the broader effort to refine pricing was still a work in progress, so we should expect still more changes. This prompted me to look at the situation again to see how my predictions fared (TL;DR — not too shabby) and to frame what I think is coming next. I also wanted to offer some specific advice for enterprises as they consider new contracts and renewals. Last week, part 1, covering my previous predictions and the current state of agentic pricing, went live on Forbes. This week, we publish part 2, which contains my new predictions and advice for enterprises.
Are Knowledge Graphs a Product Category
AWS announced Amazon Context at its AWS Summit event earlier this summer. Amazon Context is a knowledge-graph-as-a-service for enterprises to map metadata and their relationships across multiple structured and unstructured data stores. It’s an interesting concept, and I am hearing that other products like this should reach the market before the end of the year. Knowledge graphs are remarkably powerful tools for large and diverse datasets, and they have performed particularly well as a context map for agents. If you have heard the term “second brain” used for Claude or OpenAI, that is a personal knowledge graph.
So, while it is a powerful technology, is it a standalone product category? Until now, knowledge graphs have largely been either embedded into a solution or built bespoke for a specific data exercise. The most popular embedded solution is the Obsidian note-taking app, which is the second brain of choice for both Mike Leone and me. On the bespoke side, one company that has mastered building knowledge graphs is espalier.ai, which introduced me to the concept about six years ago. But the idea of a knowledge graph as its own out-of-the-box solution is new. I am not 100% sure it will take hold, though I suspect it will become a common data platform feature like vector databases, as Mike pointed out last week in his Field Note on DynamoDB.
SaaS-Based Agent Control Planes Are Really Good
Last week I was able to take a deep dive on Mulesoft’s Agent Fabric control plane, which is part of Salesforce’s Agentforce platform. What stood out most for me was not the feature set but how SaaS companies are adapting products and points of view as agents continue to threaten them. For instance, SaaS in general is well known for its walled-garden approach to integration, and in fact when Salesforce acquired Mulesoft in 2018, many thought it would somehow limit Mulesoft’s capabilities. But Salesforce has done a nice job of not messing with the Mulesoft approach, and that really shines with Agent Fabric. For instance, while many control planes have cross-platform agent registries, Agent Fabric automates agent discovery with easy-to-deploy scanners that auto-register newly created agents in AWS or Azure. I was also impressed with the policy management capabilities implemented in the OmniGateway. If there is a downside to Agent Fabric, it may be some of the observability and FinOps capabilities, though more of that functionality is on the roadmap, and I am hoping to hear more at Dreamforce later this year. That said, even for those who are not Salesforce customers, Agent Fabric looks like a competitive and in some ways even leading agent control plane. So, once again, Salesforce — and, as I wrote earlier this year, SAP — are not being passive about the threat of the agentic future. In fact, SAP also announced last week that its control plane is now generally available.
The big AI security incidents get reported, but what a team handles quietly inside its own walls never gets out, and neither do the near misses. Nobody aggregates what does get reported, either, so one control failure affecting three companies usually reads as three unrelated stories. Beyond that, open frameworks are multiplying, and each carries its own vocabulary for classifying risk.
SAFE, short for Shared AI Findings Exchange, is the Open Secure AI Alliance’s proposal for doing that aggregating. It’s currently a Request for Comments through the Linux Foundation, so nothing is adopted and nothing binds anyone. Reporting is confidential, so a company can report an incident it never disclosed publicly, and the recommendations that come out are public. SAFE only covers incidents after the fact, which I’d argue is the right limit. No alliance is going to stop an incident inside somebody else’s lab. An exchange is only worth what members file into it, and there’s no deadline and no enforcement behind it. If you’re buying security tooling, ask the vendor whether it intends to report. Most won’t have thought about it.
Red Hat helped draft SAFE and put out an open-source project of its own alongside it. “asago” (which stands for AI Safety and Governance Orchestration, though the acronym is in lowercase) turns a written AI policy into a tested, deployable agent without a full-time safety team. It reads the policy, then maps each risk it finds to the IBM Risk Atlas, a published catalog of AI risks. From there it generates test scenarios, runs red-teaming, and proposes guardrails. It’s early upstream code at this point, and Red Hat says the architecture will change, so nobody is deploying it yet. Red Hat contributes the orchestration and IBM supplies the vocabulary. It’s worth noting that whoever writes the risk taxonomy shapes how other tools label what they find, and swapping a taxonomy out later is far harder than swapping the tooling.
In AI, storage vendors stopped competing on the array a while ago. Two questions took over: How much data can you reach when it sits on somebody else’s hardware? And how much work can you do without moving it?
Now VAST’s AI OS 5.5 is generally available, putting container orchestration, an expanded query engine, and a native vector index inside the VAST cluster. The query engine picked up regression and correlation, so it does real statistical work now. VAST spent most of its life selling fast file access to GPU clusters. Processing data that lives in storage normally means buying separate compute servers and moving the data over to them. Some of that work can now happen inside the VAST cluster, so there’s less data in flight and fewer servers doing the processing. VAST has built out an unusually broad stack, spanning an operating system, a database, a query engine, a compute layer, an agent engine, and a vector index. VAST hasn’t said how all of this gets sold or priced yet, and that’s the harder part of shipping this much this quickly.
NetApp has been moving at a similar pace, with a second acquisition in three weeks that reaches data on other vendors’ hardware. The newer acquisition, JetStream Software, handles disaster recovery and migration for VMware environments, wherever that storage happens to sit, and the recovery copy lands on Azure NetApp Files. NetApp’s own data protection has needed NetApp storage on both ends; JetStream covers VMware on somebody else’s arrays. For an AI program, governing the data matters more than owning the hardware under it. Buying into VMware estates that NetApp doesn’t currently touch widens what it can govern. Terms of the deal weren’t disclosed. The earlier acquisition, DataPelago, added processing where the data already sits, and this one reaches a customer base NetApp hasn’t served.
Buying a vector database used to be a separate line item. Amazon DynamoDB now has vector search built in, generally available across every commercial region and GovCloud, with no public preview. (If you want to dig into the details, I wrote a Field Note about this last week.) The expensive part is the pipeline copying data from the system of record into a second store, and that copy goes away. Adding AI to an existing application usually stalls over who is allowed to see what, and having one datastore means just one set of access rules to argue about. Vectors carry their own charges for writes, searches, and index storage. Dropping the second store helps teams whose data already sits in DynamoDB, and that’s a very large group.
ThoughtSpot has announced AgentSpot, which generates a working application from a description, hosts it, and enforces each viewer’s data permissions on every load. It also runs agents against live data and turns written playbooks into scheduled workflows. Plenty of tools build an app from a prompt now, but very few inherit permissions from a governed data model, and ThoughtSpot has that layer already. ThoughtSpot also shipped the access controls and audit logging that IT procurement asks for. That puts ThoughtSpot alongside Salesforce Agentforce and Google Agentspace rather than Tableau and Power BI. Agent budgets sit with IT and operations, which is a bigger pool than the analytics teams ThoughtSpot has been selling to.
AMD Robotics
AMD disclosed a customer for its physical AI platform on July 23. Foundation Future Industries validated the Phantom MK-1 on AMD compute and plans to build the MK-2 natively around AMD parts, using Kria system-on-modules for the robot brain and FPGA-based systems for hands, sensing, and real-time control. The decision moves Foundation away from NVIDIA, whose chips and software have been the default for most humanoid programs.
My take: Last week I flagged the software story as the gap to watch, and Foundation is an early success indicator. Here is a company with robots doing paid work today, committing a production fleet to silicon that has not shipped in volume. That’s a bet on the toolchain, the partner network, and the supply commitment — not just benchmarks — which is exactly the calculation I would expect from this class of buyer. One customer is not a trend, and the MK-2 does not exist yet. But it is the right kind of first customer, and the software question now has a real product attached to it.
Forbes Articles
- Most Enterprises Pay Needless Premiums For IT Sovereignty — Do You? (Michael Leone)
- Is AI Agent Pricing Getting Better? Grading My 2025 Predictions (Jason Andersen)
Research Notes
Analyst Insights
- Qolab Wants to Rewrite the Rules for Superconducting Quantum Hardware (Paul Smith-Goodson)
- MI&S Weekly Analyst Insights — Week Ending July 31, 2026 (MI&S Analyst Team)
Podcasts
MI&S IT Talk (Jason Andersen, Matt Kimball)
Six Five (Patrick Moorhead)
- The Orchestrators Ep. 6: How AI Is Reshaping the CEO Agenda
- The Orchestrators Ep. 4: Partnerships Built to Execute with Oracle
- The Orchestrators Ep. 3: Launching a Digital-Native Airline with Riyadh Air
- The Orchestrators Ep. 1: Why Enterprise AI Needs a Conductor
- Six Five Pod Ep. 313: Open Models, the Memory Tax, and a 24-Hour Market Whiplash
Don’t miss future MI&S podcast episodes! Subscribe to our YouTube Channel here.
Press Citations
Agentic AI Role in Government / Jason Andersen / FedTech
How Agentic AI in Government Can Transform Federal Operations
AMD / Earnings / Patrick Moorhead / Yahoo Finance, Benzinga
AMD Earnings ‘Were Good,’ Says Analyst Even as Stock Sinks 9% After Hours: Wall Street Wanted a ‘Blowout’ Forecast
AMD / Earnings / Patrick Moorhead / Watcher.Guru
AMD Stock Price Dip Deepens Despite Wall Street’s “Buy” Ratings
AWS / DynamoDB / Mike Leone / InfoWorld
AWS updates DynamoDB with native vector search to ease AI application development
Intel & Terafab / Patrick Moorhead / Stocktwits
TSLA Stock Eyes Weekly Comeback As Elon Musk Touts Terafab’s Colossal Scale — Analyst Flags A Big Intel Question Mark
Meta / AI Coding Agent, AI Agent Autonomous Behavior / Patrick Moorhead / Fortune
Meta becomes third major AI lab after Anthropic and OpenAI to admit its agents have gone rogue—one day after Muse Code launch
NVIDIA / AI, Storage / Matt Kimball / Fierce Network
Nvidia’s latest AI trick: turning storage into memory relief
NVIDIA / Chips Strategy / Patrick Moorhead / Yahoo Finance, Axios
Nvidia bankrolls its rivals
Anthropic / Claude Service Disruption / Patrick Moorhead / Tech Times
Claude Goes Down Again: $71B Compute Deal Cannot Prevent Anthropic’s 164th Outage
Palantir / Earnings / Mike Leone / Fast Company
Palantir earnings will test the real shape of enterprise AI
Broadcasts
Earnings / Patrick Moorhead / CNBC Squawk Box Asia
Analyst on hyperscalers’ earnings potential
New Gear or Software We Are Using and Testing (New)
- Galaxy Watch 9 (Anshel Sag)
- Samsung Galaxy Z Fold8 (Anshel Sag)
- Galaxy Z Fold8 Ultra (Anshel Sag)
- ASUS ZenBook Duo (Anshel Sag)
- Samsara Tracking Label (Bill Curtis)
- Insta360 Luna Ultra (Anshel Sag)
- Panasonic Toughbook 56 (Anshel Sag)
- X by Xreal Headset (Anshel Sag)
- Amazon Quick (Jason Andersen)
- MSI Claw 8 EX AI+ Gaming Handheld (Anshel Sag)
- HP Omnibook Ultra (Anshel Sag)
- XREAL R1 AR Gaming Headset (Anshel Sag)
- Fitbit Air (Anshel Sag)
- Dell XPS 14 (Anshel Sag)
- Lenovo Yoga Slim 7X (Anshel Sag)
- Pebble Time 2 smartwatch (Anshel Sag)
- Anker Nano Power Strip (10-in-1, 70W, Clamp) (Anshel Sag)
- Anker Mag Go Prime Wireless Charging Station (Anshel Sag)
- Anker Nano Charger (Anshel Sag)
- Lenovo Legion Go 2 (Anshel Sag)
- Samsung Galaxy XR (Anshel Sag)
- OnePlus 15 (Anshel Sag)
- Oppo Find X9 Pro (Anshel Sag)
- Apple M5 MacBook Pro (Anshel Sag)
- Miku Pro Baby Monitor (Anshel Sag)
- Naya Create Modular Keyboard (Anshel Sag)
- Poco F7 Ultra Smartphone (Anshel Sag)
- 2.0 Antec Flux Pro Case (Anshel Sag)
- Steelseries Arctis Nova Pro Wireless Headset (Anshel Sag)
Events MI&S Plans on Attending, in Person or Virtually (New)
Unless otherwise noted, our analysts will be attending the following events in person.
- NXP Analyst and Media Day, August 17-18, Silicon Valley + Tech Days Silicon Valley, Santa Clara (Bill Curtis)
- John Deere Tech Day, August 31-September 1, Boone, Iowa (Bill Curtis)
- Broadcom VMware Explore, August 31-September 3, Las Vegas (Matt Kimball)
- NXP Analyst and Media Day, August 17-18, Silicon Valley + Tech Days Silicon Valley, Santa Clara (Bill Curtis)
- John Deere Tech Day, August 31-September 1, Iowa State University, Ames, Iowa (Bill Curtis)
- Broadcom VMware Explore, August 31-September 3, Las Vegas (Matt Kimball)
- Broadcom VMware Explore, August 31-September 3, Las Vegas (Matt Kimball)
- Equinix Analyst Summit at Equinix Horizon, September 1-2, Menlo Park, CA (Mike Leone)
- Splunk .conf, September 14-17, Denver (Mike Leone)
- Salesforce Dreamforce, September 15-17, San Francisco (Jason Andersen)
- Microsoft FabCon + SQLCon, September 28 – October 1, Barcelona, Spain (Mike Leone)
- MongoDB Local, September 30, New York (Jason Andersen)
- Oracle AI World + SuiteWorld 2026, October 26-29, Las Vegas (Matt Kimball, Mike Leone)
- Dell Analyst Summit, November 2-4, Austin (Matt Kimball, Mike Leone)
- Commvault Shift, November 10-12, Nashville (Mike Leone)
December events coming soon.
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