Senior Analyst, FinTech
Mel Brue is the senior analyst at Moor Insights & Strategy covering FinTech, spanning the technologies of payments, lending and crowdfunding, blockchain, FinTech AI, InsurTech, and digital wealth management. Mel comes with 25 years of real, tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders.
Most recently, Brue was CMO at Lottery.com, where her focus was marketing, investor relations, corporate communications, and brand development, working as a liaison between all contributing departments and agencies, including shareholders, public relations, advertising, content creation, events, sports marketing, and social impact. As a key member of the company’s leadership team, Mel managed a $16M per year advertising budget as the company grew revenue at a CAGR of 279% from 2016-2019. Brue also took the company through two rounds of funding, a Series A in 2017 and a Private Placement Security Offering in 2018.
Brue was also a founding team member and advisor to ProWallet, a mobile payment solution for the construction industry set to launch Q1 2021. Brue has spent many years in the financial tech arena, dating back to the early days of NFC and QR code transactions, with Visa and Qualcomm, and mobile transactions at the point of sale. Mel headed up sales and marketing for Envizio, a mobile redemption solution for POS, and she was a part of the Transaction Wireless team that was eventually acquired by First Data. She was an early advisor to FlashCourse: Learn to Invest App, BAX Investor Relations, Manhattan Street Capital, and Founders First Capital Partners, among others.
In her philanthropic endeavors, Brue helped create wintogether.org, regularly participates in the UN Global Compact SDG initiatives, sat on the Executive Board for the Solana Beach Foundation for Learning, and was a Board Member, Finance and Development Committee, for Young Life Rancho Del Sol. She also served as a Chairperson for Cool Globes Public Art Exhibit’s San Francisco, San Diego, and Los Angeles installments.