About
team

The Moor Insights & Strategy team has extensive real-world executive experience in strategy, product management, product and channel marketing, P&L management, technology and market research. We have held executive-level positions in high-tech companies like yours. We are familiar with the problems you face, but we also have the problem-solving ability of industry veterans. We know how to implement. Our advantage is the ability to identify the problems to be solved, anticipate the obstacles to solving them, create strategies to overcome the obstacles and execute with precision to help companies reach their goals.

Karl Freund

Senior Analyst, Machine Learning & HPC

Karl Freund is Moor Insights & Strategy’s consulting lead for HPC and Deep Learning. His recent experiences as the VP of Marketing at AMD and Calxeda, as well as his previous positions at Cray and IBM, positions him as a leading industry expert in these rapidly evolving industries. Karl works with investment and technology customers to help them understand the emerging Deep Learning opportunity in data centers, from competitive landscape to ecosystem to strategy.

Karl has worked directly with datacenter end users, OEMs, ODMs and the industry ecosystem, enabling him to help his clients define the appropriate business, product, and go-to-market strategies. He is also recognized expert on the subject of low-power servers and the emergence of ARM in the datacenter and has been a featured speaker at scores of investment and industry conferences on this topic.

Accomplishments during his career include:

  • Led the revived HPC initiative at AMD, targeting APUs at deep learning and other HPC workloads
  • Created an industry-wide thought leadership position for Calxeda in the ARM Server market
  • Helped forge the early relationship between HP and Calxeda leading to the surprise announcement of HP Moonshot with Calxeda in 2011
  • Built the IBM Power Server brand from 14% market share to over 50% share
  • Integrated the Tivoli brand into the IBM company’s branding and marketing organization
  • Co-Led the integration of HP and Apollo Marketing after the Boston-based desktop company’s acquisition

Karl’s background includes RISC and Mainframe servers, as well as HPC (Supercomputing). He has extensive experience as a global marketing executive at IBM where he was VP Marketing (2000-2010), Cray where he was VP Marketing (1995-1998), and HP where he was a Division Marketing Manager (1979-1995).