HP’s new Jet Fusion 300/500 3D Printer can be purchased from $50K-$100K
HP Inc. has been very busy so far this year, with consumer launches at CES 2018 (detailed here) and equally promising mainstream commercial notebook PC and mobile workstation launches (read more here) just last week. HP Inc. excels in these areas with the #1 commercial share and #2 in workstations and is considered likely in every deal. It is worth noting, however, that HP’s printer division is coming off an impressive turnaround, representing 35% of HP’s revenue and 70% of its profit in the most recent quarter. It has been a while since I have written on HP’s 3D printers (2014, to be exact), but the company has been very busy since then attempting to disrupt the $12T manufacturing market. This week the company announced its new HP Jet Fusion 300 /500 of 3D printers, as well as a new collaboration with Dassault Systemes to optimize its SOLIDWORKS 3D design and engineering applications with HP Inc.’s Multi Jet Fusion 3D printing solutions.
3D printing background
Let’s back up a bit—additive (versus reduction) 3D printing, for the uninitiated, is the process by which material is joined and solidified into a 3D object through the successive layering of material which is melted, all guided by computerized, 3D design tools. It is basically what it sounds like, printing in 3D. These technologies are making big waves in the manufacturing industry, and have an incredibly broad range of potential applications (think architectural scale models, prosthetic limbs, etc.).
HP began its 3D printing journey over ten years ago, back in 2007. The company took its time getting things right, premiering its Multi Fusion Jet technology and its Sprout PC in 2014. HP has several 3D printers already launched and shipping, including the 3200 (designed for prototyping and production environments from 130-299 parts per week (PPW), the 4200 (designed for prototyping and production, 300-699 PPW), and the 4210 (designed for production, 700-1000 PPW). These manufacturing-grade 3D printers cost hundreds of thousands of dollars if not millions.
In the past decade, the company has amassed an impressive materials ecosystem, with 50 different materials companies, and achieved a global footprint, with 65 resellers and 25 experience centers across the world. HP Inc. boasts customers in many key verticals in the industry. Long story short— it has been a slow burn, but in the past decade, HP Inc. has truly built itself into a force to be reckoned with in the 3D printing sector.
The new 3D printer offerings
This brings us to last week’s announcements. The new Jet Fusion 300 series target customers with smaller part-size needs and who print fewer parts per build and at a lower acquisition cost. These offerings include the 340, a black and white printer, and the 380, which prints in full color. The 500 series, on the other hand, targets customers with heavier production needs and larger part size. These offerings include the 540 (black and white), and the 580 (color).
These printers support the three leading color file formats, .OBJ, .VRML, and .3MF, which HP says will help users avoid file corruption and the other pitfalls of file conversion. If there is one thing that could derail the growth of 3D printing will be a splintering of file formats. HP says the 300 and 500 series will embrace the company’s open approach to materials and application development, collaborating with its extensive materials ecosystem (mentioned above) to diversify options and drive down costs. For now, the new series is launching with HP 3D High Reusability CB PA 12, a new material similar to the materials used in HP’s industrial solutions. HP says that eventually, it will support similar materials to its other, older 3D printer offerings.
HP aligning with Dassault Systemes
In addition to the new printer lines, HP Inc. also announced a collaboration with Dassault Systemes SE, to optimize its SOLIDWORKS 3D design and engineering applications for HP’s Multi Jet Fusion solutions. Dassault’s applications support the complete design/manufacturing process, and the two companies have agreed to align their technology roadmaps so that these popular applications can take full advantage of HP’s state-of-the-art voxel-level technology. The first fruits of this collaboration are the upcoming release of Dassault Systemes’ SOLIDWORKS portfolio with full-color support for HP’s new 300 and 500 series. This seems smart to me as there as there is a symbiotic link between the tool and a 3D printer.
All in all, HP Inc. is on fire right now. In addition to its consumer and commercial PC businesses and print business firing on all cylinders, these announcements demonstrate that its oft-overlooked 3D printing business is gaining headway “making” a new prototyping and manufacturing machine market. The new printer lines look to be great additions to HP Inc.’s existing 3D printing portfolio, and by targeting segment, HP is assuring customers that they can stick with one vendor throughout the manufacturing process—from early prototypes to heavy productions. I think this will likely further accelerate 3D printer adoption. Additionally, the Dassault Systemes collaboration is another great example of the strong ecosystem HP has been able to build over the past decade. Nice work, HP—I will continue to watch with interest.