HP Inc. Bolsters Its Cybersecurity Offerings With New Endpoint Protection

By Patrick Moorhead - April 14, 2020
Figure 1: This week HP unveiled three new endpoint security offerings, for businesses of all sizes.

There are tech companies that get cybersecurity, and then there are those who don’t. HP is one of the former, thank goodness, and has proven it time and time again across its product lines. While many in the industry decried its claim of having the most secure PC products, I’m glad they did it, because it forced the entire industry to step up its game. This focus on security is absolutely crucial, given that cybercrime is expected by some accounts to cost the world as much as $6 trillion annually by 2021. HP estimates that there are approximately 5 billion new, unique threats appearing every month. Compounding these problems is the fact there’s a general shortage of cybersecurity experts to go around.

HP continues to amp up its cybersecurity portfolio in 2020, and has clearly made it a key part of its business strategy—HP’s Personal Systems president, Alex Cho, said as much to me last month when we spoke together on the current state of the PC industry and HP’s place in it. At a recent analyst forum, the company also shared some of the positive results it has managed to achieve in beefing up printer cybersecurity, an oft overlooked area of security (see my colleague Mark Vena’s coverage here). This week the company took things a big step further, with the unveiling of several new PC endpoint security offerings. Let’s take a look at what the company announced.

HP Pro Security Edition

The first new offering, geared towards small to medium businesses, is called HP Pro Security Edition. The company says this built-in PC security suite will deliver “low-touch, simple, and robust enterprise-level security” designed specifically with SMBs in mind. The suite leverages the deep-learning, AI-based protection capabilities of HP’s Sure Sense Pro offering, as well as the isolation protection capabilities of HP Sure Click Pro. HP says that Sure Sense and Sure Click combined essentially delivers closed-loop protection to devices for numerous threats, from a variety of different vectors. The secret sauce of the Pro Security Suite is that it is all powered by a deep-learning cloud that is constantly updating, learning, monitoring, and isolating. Additionally, HP claims Pro Security is capable of safeguarding against threats that other anti-virus solutions tend to let slip through the cracks. HP Pro Security Edition should begin shipping inside select HP Elite PCs this coming summer.

I haven’t taken the service for a spin, yet, but I like the words being used. Unfortunately for the industry, many enterprise-level tools aren’t implementable or useful for smaller businesses as it requires a security expert to implement and manage. This is a no-go for smaller businesses which is why you see them give all their money to smaller VARs or just aren’t secure.

HP Proactive Security

I believe one of the things that HP is doing much better with are managed services, which are increasingly being recognized for the value they bring to organizations in terms of savings, agility, and convenience. Its Device-as-a-Service offering has one of the best value propositions in the business, as is its Lifecycle Services solution for device lifecycle management. Now these managed services are joined by the new HP Proactive Security offering, which HP heralds as “the world’s most advanced endpoint service” on the market. The company says this offering will help secure small and medium-sized businesses from cybercrime, without necessitating any changes to user behavior or adding to the IT workload. Essentially, this offering enables organizations to rent out HP’s experienced cybersecurity experts to monitor and manage their fleet of devices. Meanwhile, a unified dashboard gives customers a holistic view of their fleet’s protection status, as well as reports on attempted and blocked cyberattacks. Look for Proactive Security to become available in April.

The value prop sounds strong and I look forward to hearing customer testimonies and more demos of the tool itself.

HP Sure Click Enterprise

Lastly, HP launched Sure Click Enterprise, an endpoint application isolation and containment solution geared specifically towards the enterprise. HP says this offering will protect organizations with task-level isolation and non-persistent virtual machines. Additionally, HP assures that all on- and off-network users will be covered by the offering, without breach, persistence, lateral movement, or data exfiltration. All the while, Sure Click provides real-time intelligence and insights to security teams. HP says the solution supports large-scale deployments and can be delivered via an accredited HP cloud-hosted service or an on-prem server. The offering will support all Windows 8 and 10 devices, and is expected to become available in May 2020.

Wrapping up

Figure 2: HP's guidance on physical and digital hygiene in the time of coronavirus

In a world turned upside down by coronavirus, the launch of these security solutions honestly couldn’t come at a better time. More people than ever are being forced to work at home, and these off-network work devices must be as fully secured as they would be in the office. Even once things more or less return to business as usual, it’s a well-known fact that the workforce is becoming more mobile by the year. A brief aside, but one worth mentioning, is that I’ve been impressed by HP’s proactive communication surrounding Covid-19. The company has assured the public that its products and packaging aren’t at risk of transmitting the virus, and that it is doing what it can to ensure supply chain continuity throughout the crisis. HP even offered guidance on how to properly clean its devices to prevent the spread of the virus (see above).

These offerings stand to make HP’s PC portfolio even more appealing to business users, and once again demonstrates the company’s leadership position in combating cybercrime of all shapes and kinds. Nice work, HP.

Note: Moor Insights & Strategy writers and editors may have contributed to this article.

+ posts

Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.