IBM Serves New Generative AI Features at Wimbledon, Built with Granite Models– MI&S Game Time Tech

By Melody Brue, Robert Kramer - July 1, 2024

Moor Insights & Strategy hosts its Game Time Tech podcast with IBM live at Wimbledon’s All England Lawn Tennis Club. Join us for a great conversation with IBM’s Kevin Farrar – Head of Sport Partnerships UK, Wimbledon Partnership Executive.

IBM and Wimbledon have introduced a new generative AI feature called ‘Catch Me Up,’ powered by IBM’s advanced Granite LLM models – which leverages watsonx, IBM’s AI and data platform, to offer personalized player stories for fans. This technology provides real-time AI-driven insights and analytics during matches, enhancing the viewing experience. By generating dynamic player statistics, predicting match outcomes, and creating automated highlight reels, the AI delivers tailored narratives for each player. This highlights the blend of sports and advanced AI to improve the fan experience for tennis enthusiasts.

Tune in to the Game Time Tech podcast, where hosts Melody Brue and Robert Kramer explore this year’s Wimbledon as Kevin Farrar joins us live from The All England Club!

Wimbledon is scheduled to be played from July 1, 2024 through July 14, 2024. To see IBM technology in action, visit or the Wimbledon mobile app, available on the Apple App Store and Google Play Store.

The Game Time Tech podcast is a Six Five Media Production.

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Melody Brue

Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders. 

Robert Kramer
VP & Principal Analyst at Moor Insights & Strategy

Robert Kramer is vice president and principal analyst covering enterprise data, including data management, databases, data lakes, data observability, data analytics, and data protection. Robert has over 30 years of proven experience with startups, IT companies, global marketing, detailed strategies, business modeling, and planning, working with enterprise companies, GTM assets, management, and execution.