Game Time Tech Ep 22: AWS x NFL Berlin, Seahawks Haus, Kraken Ops Transformation & T-Mobile’s 5G at the Formula 1 LVGP

November 14, 2025

Robert Kramer, Melody Brue and Patrick Moorhead

In this packed episode of Game Time Tech, hosts Melody Brue and Robert Kramer take you behind the scenes of one of the most electric international sports weekends of the year. They were on the ground in Berlin for the Indianapolis Colts vs. Atlanta Falcons NFL matchup, exploring how AWS technology powers real-time analytics, fan experiences, and game insights across the league. From player tracking to broadcast enhancements, hear how AWS continues to reshape how the NFL operates both on and off the field.

Next, the team digs into Smartsheet’s partnership with the Seattle Kraken, revealing how the NHL franchise uses collaborative workflows and structured data to enhance operations at Climate Pledge Arena—one of the most sustainable sports venues in the world.

Finally, Mel and Robert preview what’s ahead for the Formula 1 Las Vegas Grand Prix, where T-Mobile’s 5G innovation will transform fan connectivity, live content distribution, and track-side performance data during one of racing’s most highly anticipated events.

In this episode:

On-site coverage from Berlin’s historic Olympiastadion
How AWS powers advanced analytics for the NFL
The Colts vs. Falcons international game experience
Inside Seahawks Haus and Seattle’s global fan expansion
How Smartsheet supports Kraken operations & game-day workflows
Sustainability initiatives at Climate Pledge Arena
The role of T-Mobile 5G at the Formula 1 LVGP
Latest research on cloud-based sports broadcasting and distribution with AWS

Links:
AWS NFL Berlin Game
Seahawks Haus
https://www.seahawks.com/news/seattle-seahawks-return-to-germany-with-seahawks-haus-powered-by-aws

Colts vs. Falcons
https://www.bundesliga.com/en/bundesliga/news/berlin-to-host-nfl-game-olympiastadion-frankfurt-munich-falcons-colts-30053

NFL on AWS
https://aws.amazon.com/sports/nfl/

Recent research brief: Cloud-Based TV Sports Production and Distribution with AWS
https://moorinsightsstrategy.com/research-papers/research-brief-cloud-based-tv-sports-production-and-distribution-with-aws/
https://www.linkedin.com/posts/moor-insights-%26-strategy_new-research-brief-cloud-based-tv-sports-activity-7379878974493134848-5v11?utm_source=share&utm_medium=member_desktop&rcm=ACoAAACOPYABMGy6ADNtsYkIGxe2atg-nOHMykE

Seattle Kraken at The Climate Pledge Arena in Seattle
Smartsheet partnership:
https://www.smartsheet.com/seattle-kraken-climate-pledge-arena
https://climatepledgearena.com/sustainability/

T-Mobile’s 5G Innovation at Formula 1 LVGP
https://www.t-mobile.com/news/network/t-mobile-puts-5g-innovation-in-the-drivers-seat-at-lvgp

Watch the full episode here:

Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show, its contents should not be taken as investment advice.

Robert Kramer

VP & Principal Analyst at Moor Insights & Strategy | + posts

Robert Kramer is vice president and principal analyst covering enterprise data, including data management, databases, data lakes, data observability, data analytics, and data protection. Robert has over 30 years of proven experience with startups, IT companies, global marketing, detailed strategies, business modeling, and planning, working with enterprise companies, GTM assets, management, and execution.

Melody Brue

Analyst in Residence | + posts

Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders.

Patrick Moorhead

Founder, CEO and Chief Analyst | + posts

Patrick Moorhead is the founder, CEO, and chief analyst of Moor Insights & Strategy. His big-picture view of technology is grounded in more than 20 years as an executive leading strategy, product management, product marketing, and corporate marketing functions at NCR, AT&T, Compaq, and AMD. He has shared his expertise in areas from silicon to infrastructure to enterprise SaaS and everything in-between in thousands of national broadcast appearances (CNBC, Yahoo Finance), articles (Forbes, CIO), research-based analyses, and podcast episodes. Today, he has 100+ CXO-level advisory clients and is often ranked the #1 technology industry analyst by ARInsights.