Game Time Tech Ep 15: Kicking Off Hot Sports Tech Summer

June 6, 2025

Melody Brue, Robert Kramer and Patrick Moorhead

Episode 15 of Game Time Tech marks the start of a “hot sports tech summer,” where hosts Melody Brue and Robert Kramer delve into the intersection of live sports and enterprise innovation. From advanced fan experiences to athlete analytics, the show highlights how major tech players are redefining operational efficiency, safety, and media strategy across some of the world’s most visible sporting events.

The hosts break down how T-Mobile’s private 5G turned the PGA Championship into a real-time tech showcase, SailGP’s racecourse into a precision-driven safety zone, and how Lenovo’s FIFA and F1 partnerships bring performance and connectivity to the global stage. They also preview Snowflake’s ambitious plans for the 2028 Olympics — a massive data effort aimed at empowering athletes and fans alike.

Highlights include:

T-Mobile’s 5G at the PGA Championship
Enabled seamless fan experiences and enhanced broadcast agility across complex terrain — minus the cable clutter. ⛵
SailGP’s real-time racing tech
Used sub-10 millisecond latency and network slicing to support sailor safety, telemetry, and first responder communications.
Lenovo + FIFA World Cups 2026 & 2027
Blends brand play and smart infrastructure, supporting all 32 teams with tablets, smartphones, and collaboration platforms.
Formula One Innovation
Lenovo delivers diagnostics and real-time analytics, while other partners push sustainability and safety boundaries.
Snowflake’s Olympic Data Strategy
Powers training, performance tracking, medical insights, and fan engagement as the data platform for the 2028 Summer Olympics.

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Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show, its contents should not be taken as investment advice.

Melody Brue

Analyst in Residence | + posts

Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders.

Robert Kramer

VP & Principal Analyst at Moor Insights & Strategy | + posts

Robert Kramer is vice president and principal analyst covering enterprise data, including data management, databases, data lakes, data observability, data analytics, and data protection. Robert has over 30 years of proven experience with startups, IT companies, global marketing, detailed strategies, business modeling, and planning, working with enterprise companies, GTM assets, management, and execution.

Patrick Moorhead

Founder, CEO and Chief Analyst | + posts

Patrick Moorhead is the founder, CEO, and chief analyst of Moor Insights & Strategy. His big-picture view of technology is grounded in more than 20 years as an executive leading strategy, product management, product marketing, and corporate marketing functions at NCR, AT&T, Compaq, and AMD. He has shared his expertise in areas from silicon to infrastructure to enterprise SaaS and everything in-between in thousands of national broadcast appearances (CNBC, Yahoo Finance), articles (Forbes, CIO), research-based analyses, and podcast episodes. Today, he has 100+ CXO-level advisory clients and is often ranked the #1 technology industry analyst by ARInsights.