About
team

The Moor Insights & Strategy team has extensive real-world executive experience in strategy, product management, product and channel marketing, P&L management, technology and market research. We have held executive-level positions in high-tech companies like yours. We are familiar with the problems you face, but we also have the problem-solving ability of industry veterans. We know how to implement. Our advantage is the ability to identify the problems to be solved, anticipate the obstacles to solving them, create strategies to overcome the obstacles and execute with precision to help companies reach their goals.

Ed Ellett

Analyst-in-Residence, Digital Media & Entertainment (DM&E), UCC, and ProAV

Ed Ellett is an Analysts-in-Residence focused on Digital Media & Entertainment (DM&E), Unified Communications & Collaboration (UCC) and Professional Audio/Video (ProAV) markets. 

Ed is a trusted executive with 25+ years’ experience with high-profile companies such as IBM, Dell, Compaq, AMD, Polycom, and NVIDIA.  He has led successful technology brands in the enterprise computing, communications software, and semiconductor markets.  Ed started his career as a research engineer and programmer moving up through the ranks of product management, marketing, general management, section-16 officer and most recently CEO.  This experience gives him a 360-degree view of a business and an instinct for finding the optimal blend of technology capabilities, business economics, and customer requirements.  Ed brings an in-depth data analytic approach to product strategy, optimized for supply-chain management, eco-system, pricing, and go-to-market strategy.  He understands the challenges that are faced with developing innovative products and services for customers through highly competitive markets, matrixed organizations and complex distribution channels.

Ed has capitalized on every professional opportunity from his entry-level role at IBM where he earned selection to a prestigious IBM Fellowship team.  While at Compaq led the largest PC sales geography in the world to its highest sales out increase in its history for the legendary Deskpro product line.  While at Polycom provided the vision, thought leadership and delivery of the companies most successful product line, the HDX, leapfrogging to undisputed product leadership in the UCC market and doubling sales.  Most recent role as President, CEO and Board Member, metamorphosing private equity-owned Vaddio to a professionalized managed company and led the sales process to completion achieving an eight-fold multiple on EBITDA sale.  

Ed is a technologist, business leader and avid musician with a deep passion for the DM&E, UCC, and ProAV industries.  Creativity, rigor and focus have underpinned every professional endeavor, gathering and consuming all possible data and knowledge to optimize a confidence-buoying business plan for all stakeholders.  He has led multiple high-performance organizations, worked beside and learned from several of the technology industry’s highest profile executives.  Ed brings all these experiences to the clients of Moor Insights and Strategy to assist them in maximizing their revenue, profitability and customer satisfaction.

Ed graduated from The University of Texas at Austin with a Bachelor of Science degree in Electrical and Computer Engineering.  He currently resides in the Silicon Valley area of California.

Moorhead has been recognized in publications like The Wall Street Journal, Computerworld, Recode, USA Today, Barron’s, Marketwatch, CNBC, Reuters, Bloomberg, VentureBeat, PCMag, ZDNet, CNET, PC World, EE Times, CRN, ABC, BBC, San Jose Mercury News, Austin American Statesman, and many more.

Before Patrick started the firm, he spent over 20 years as a high-tech strategy, product and marketing executive who has addressed the personal computer, mobility, graphics, and server ecosystems. Unlike other service firms, Moorhead held executive positions leading strategy, marketing, and product groups. He is grounded in reality as he has led the planning and execution and had to live with the outcomes.

Patrick departed AMD in 2011 where he served as Corporate Vice President and Corporate Fellow in the strategy group. There, he developed long-term strategies for mobile computing devices and personal computers. Moorhead also served in his 11 years at AMD leading product management, business planning, product marketing, regional marketing, channel marketing, and corporate marketing. Moorhead also worked at Compaq Computer Corp. during their run-up to the #1 market share leader position in personal computers. Patrick also served as an executive at AltaVista E-commerce during their search leadership reign, pioneering cost per click e-commerce models.

Moorhead also has significant board experience. He served as an executive board member of the Consumer Electronics Association (CEA), the American Electronics Association (AEA) and chaired the board of the St. David’s Medical Center for five years, designated by Thomson Reuters as one of the 100 Top Hospitals in America.