
Dell takes care of everything, from deployment to eventual asset recovery of used equipment. Dell says this significantly reduces the burden and cost of businesses’ digital transformation (with some research showing as much as 25% savings). This number makes perfect sense to me, and I could see that number going higher when you factor in multi-year PC management.
I see this as not only a useful service but one that plays to Dell’s strength in the PC sector—keeping Dell’s latest and best computers in the hands of customers. It also enables IT to deploy resources on more strategic, transformative projects versus the management of devices which, albeit important, is quite tactical.
Dell announced last week that it would be adding several new standard features to PCaaS. First, every engagement will come with a Service Delivery Manager, who will serve as the customer’s single point of contact throughout the entire PCaaS term—beginning to end. Dell says this will improve customer experience and provide a deeper level of services engagement. Secondly, Dell Financial Services (DFS) will now be offering Flexible Financing options for PCaaS—customers can flex the number of systems they use, or upgrade their PCs mid-term with the 36 and 48-month term options. These are good features to add—businesses’ wants and needs can change drastically over that length of time, and flexibility within the service is crucial. I would like to see even shorter time periods for those executives and key individuals who really want that new device every year. The last new feature Dell announced is the addition of asset recovery into the standard, not optional PCaaS offering. This service will make it easier to return old equipment to Dell, and, keeping security in mind, also includes an option for an on-site data wipe.
In addition to these new features, Dell is also expanding the security software options for PCaaS customers, to include Dell Endpoint Security Suite Enterprise, VMware AirWatch, and Absolute Data and Device Security. It is easy to see how all this helps PCaaS. I see all of these announcements as helpful additions to an already good service.
AirWatch Windows 10 Provisioning
The other big announcement was that Dell is introducing Windows 10 Provisioning by VMware AirWatch, which the company says will simplify deployment and guarantee zero-touch provisioning of Dell’s PC line. The unified endpoint management technology can reduce stumbling blocks between ordering and getting PCs deployed and up-and-running, by offering customers various self-service options: the ability to download approved applications and reset passwords, as well as better visibility during device configuration. Another bonus is that AirWatch integrates with the Dell Client Command Suite, which allows customers to configure, change, and update firmware settings via the cloud in real-time. Dell’s zero-touch provisioning strategy promises to make things easier on both IT teams and end-users, and I think these new announcements will be a helpful contribution to those capabilities.
Wrapping up
From an industry standpoint, this is just the beginning of PCaaS. In the future, I expect some hardware companies to make their systems less reliable as they only must last two years. Some hardware companies will make their systems more reliable as they can redeploy systems to other regions or to customers who do not need a modern PC. I also expect some degree of modularity where IT can swap in and out a module with CPU, GPU, and memory so the chassis can be used longer.
All in all, I see the expansion of Dell’s PCaaS capabilities as a plus—I think the new Service Delivery Managers will help streamline and improve customer experience, and the added flexibility in financing will make the service that much more desirable to potential customers. I think the zero-touch capabilities provided by Windows 10 Provisioning by AirWatch and the Dell Client Command Suite will also be appealing to potential customers. Whether we are looking at PCs, services, or PCs-as-a-Service, Dell’s client division is clearly firing on all cylinders. I expect we will see Dell continue to keep a solid grip on its PC segment, while services will continue to grow and improve—I’ll be watching with interest.