AR/VR

AWE 2022: An Analyst’s Take Of The Biggest News And Experiences From The Show

This year, AWE 2022 returned to the Santa Clara Convention Center at its original time in early June. Last year’s event, held in November after being rescheduled, was the first time I was able to attend given past scheduling conflicts, and I was impressed by its wealth of XR news. This year’s show also did …

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Varjo Brings High-Fidelity XR Streaming To The Cloud With Varjo Reality Cloud

I have followed Varjo since it launched its first VR headset just before MWC 2017. Since then, I have tried all of its subsequent headsets and products and had a front row seat to the company’s evolution. Varjo now offers a broad range of high-end headsets, including the Aero, the VR-3 and XR-3, which address …

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RESEARCH PAPER: Moor Insights & Strategy Coverage Of Apple’s M1 SoC

Moor Insights & Strategy has written extensively on Apple’s newest M1 Silicon and its disruptive presence in the market. Moor Insights & Strategy analysis of the Apple M1 devices begins with Apple’s first M1 announcement in 2020 and ends with an analysis of the M1 Max and M1 Pro. You can download the paper by …

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RESEARCH PAPER: Moor Insights & Strategy coverage of Mobile World Congress 2022

Mobile World Congress (MWC) was held in Barcelona, Spain, and was attended by top analysts at Moor Insights & Strategy, including Anshel Sag, Will Townsend, and Patrick Moorhead. Moor Insights & Strategy analysts covered the top tech areas, including mobile device and chipset announcements, networking, 5G, edge, carrier services, and IoT. You can download the …

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Analyst Take: The Most Exciting Gaming Products At CES 2022

While I had been hoping to attend CES 2022 in person earlier this month, the winter surge of the Omicron variant forced me to watch the annual consumer electronics showcase remotely, for the second year in a row. Though it was far from the pre-pandemic CES experience, there were still plenty of major gaming announcements …

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XR And The Metaverse At CES 2022: Wading Through The Hype

Since the company formerly known as Facebook’s $2 billion purchase of virtual reality gaming company Oculus VR in 2014, I’ve seen the hype cycle around VR and the Metaverse come and go multiple times. That said, the current buzz feels different. For one, Facebook has now renamed itself Meta, and is now fully pursuing the …

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Qualcomm Expands AR Ambitions With Snapdragon Spaces XR Developer Platform

Out of the flurry of XR industry activity at Augmented World Expo (AWE) 2021, one announcement that stood out was Qualcomm’s new XR development platform, Snapdragon Spaces. Not your typical Qualcomm platform rollout, Snapdragon Spaces represents the first wearable AR developer kit explicitly created for application developers hoping to build apps for AR and VR …

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Qualcomm And Mixed Reality: The Next Step In The Evolution Of XR?

XR typically refers to the spectrum of spatial technologies that cover the gamut between virtual (VR) reality and augmented reality (AR). The world is largely familiar with the concept of VR, the complete immersion in a digital space. It helps that VR is already available on consumer platforms such as Oculus Quest and PlayStation VR. …

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TRIPP Brings Zen To AR With Nreal And 5G

Over the last two years, accessible mental health care has been in increasingly high demand as the world struggles to cope with fallout from the ongoing pandemic. TRIPPis a meditation and mindfulness app for XR designed to help users relax and find their inner peace. Employing “trippy” visuals to achieve its goal (hence the name), the …

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Hands On With Campfire’s New Holographic Computing Enterprise Headset And Platform

I’ve been aware of San Diego-based XR company Campfire since CES last year, where I swore to secrecy in order to gain access to its first AR demos. Since then, Campfire has quickly matured into a complete solution for professional 3D design and collaboration —one that explicitly seeks take advantage of existing platforms to advance …

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Why Microsoft Won The $22 Billion Army Hololens 2 AR Deal

Many of the world’s leading tech companies are vying to develop what will become the next mainstream computing platform. While there’s disagreement on whether the platform will be AR, VR or some form of mixed reality, there is no doubt that one of the companies leading the charge is Microsoft. Since the first Hololens launched …

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Can Dreamium Labs Become Master Of The Metaverse?

Within the next five years, augmented and virtual reality (AR/VR) applications are expected to dramatically accelerate in popularity. This phenomenon will gain traction with mainstream users in particular. Spurred on by the latest generations of smartphone and mobile devices equipped with powerful “computational” camera technology that can capture and digitize 3D images with stunningly photorealistic …

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Microsoft’s Mesh Platform For Mixed Reality Puts Microsoft At The Forefront Of XR Collaboration

Moor Insights & Strategy has long considered Microsoft as one of the major platform players in the XR space with its HoloLens AR headset and Windows MR VR headsets, and Windows Mixed Reality platform. While many of Microsoft’s competitors are vertically integrated, like Facebook and Apple, Microsoft’s approach is far more ecosystem-focused, spreading the opportunity …

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How Qualcomm Plans To Make AR Viewers Smarter And More Useful

To facilitate the acceleration of AR, this week Qualcomm released a reference design for its Snapdragon XR1 Smart Viewer. Co-developed in partnership with Chinese partners BOE and Goertek, experts in display and XR technologies, this reference design is capable of simultaneously running multiple advanced features and high-quality graphics. Let’s take a closer look at the …

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ThinkReality A3 Expands Lenovo’s Leadership Position In Enterprise XR At CES 2021

I have been covering XR for many years, from both the PC and mobile perspective. One of the companies in the industry that has always been willing to take a risk is Lenovo—something I was saying about the company even before its launch of the Mirage Solo and Mirage Camera with Google. Lately, Lenovo has …

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Lenovo Launches A Plethora Of Innovative Consumer And Enterprise Devices At CES 2021

CES is officially came and went. It’s always exciting to watch companies launch new, innovative tech products each year at the show. Although this year’s CES may look a bit different, companies like Lenovo show no signs of letting up.  Lenovo took this year’s CES as an opportunity to launch a plethora of new innovative …

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Varjo Sets A New Standard For Enterprise XR And VR

Headset maker Varjo has a reputation in the XR industry as a company that never stops pushing the envelope of what’s possible. This is particularly true in the enterprise market, where it has become the headset of choice for many customers, including multiple automakers and defense contractors.  Most of the bleeding-edge XR technologies get a …

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Why You Should Buy The 256 GB Oculus Quest 2

For those who pre-ordered it, Facebook’s long-awaited Oculus Quest 2 will finally arrive on doorsteps next month (the headset itself on Oct. 13th, and the Elite strap and battery accessory on the 16th). Though I will have to wait till then so to do a full review of the device, I wanted to go ahead …

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Google’s Acquisition Of North Could Bring Glass 3 Next Year

Last week, a rumor surfaced that Google might be acquiring North, the Canadian maker of the Focals AR glasses. This week, the rumor was confirmed to be true. I have covered North since it started shipping its first smart glasses in the US, and got the chance to review the company’s Focals 1.0 glasses (see here). …

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How The Measurement Of Dynamic Foveated Rendering Can Benefit VR And AR

Many companies and experts within the AR/VR industry talk about the benefits of foveated rendering—the ability to only render a portion of the scene that a user is looking at. Some companies have implemented the technology to improve performance on standalone VR headsets, such as the Oculus Quest, HTC Vive Pro Eye and Pico Neo …

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