AR/VR

Qualcomm Expands AR Ambitions With Snapdragon Spaces XR Developer Platform

By / AR/VR, Research / December 16, 2021

Out of the flurry of XR industry activity at Augmented World Expo (AWE) 2021, one announcement that stood out was Qualcomm’s new XR development platform, Snapdragon Spaces. Not your typical Qualcomm platform rollout, Snapdragon Spaces represents the first wearable AR developer kit explicitly created for application developers hoping to build apps for AR and VR …

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Qualcomm And Mixed Reality: The Next Step In The Evolution Of XR?

By / AR/VR, Research, XR / November 17, 2021

XR typically refers to the spectrum of spatial technologies that cover the gamut between virtual (VR) reality and augmented reality (AR). The world is largely familiar with the concept of VR, the complete immersion in a digital space. It helps that VR is already available on consumer platforms such as Oculus Quest and PlayStation VR. …

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TRIPP Brings Zen To AR With Nreal And 5G

By / 5G, AR/VR, Research / October 29, 2021

Over the last two years, accessible mental health care has been in increasingly high demand as the world struggles to cope with fallout from the ongoing pandemic. TRIPPis a meditation and mindfulness app for XR designed to help users relax and find their inner peace. Employing “trippy” visuals to achieve its goal (hence the name), the …

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Hands On With Campfire’s New Holographic Computing Enterprise Headset And Platform

By / AR/VR, Research / May 10, 2021

I’ve been aware of San Diego-based XR company Campfire since CES last year, where I swore to secrecy in order to gain access to its first AR demos. Since then, Campfire has quickly matured into a complete solution for professional 3D design and collaboration —one that explicitly seeks take advantage of existing platforms to advance …

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Why Microsoft Won The $22 Billion Army Hololens 2 AR Deal

By / AR/VR, Research, Virtual Reality VR / April 29, 2021

Many of the world’s leading tech companies are vying to develop what will become the next mainstream computing platform. While there’s disagreement on whether the platform will be AR, VR or some form of mixed reality, there is no doubt that one of the companies leading the charge is Microsoft. Since the first Hololens launched …

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Can Dreamium Labs Become Master Of The Metaverse?

By / AR/VR, Research / March 28, 2021

Within the next five years, augmented and virtual reality (AR/VR) applications are expected to dramatically accelerate in popularity. This phenomenon will gain traction with mainstream users in particular. Spurred on by the latest generations of smartphone and mobile devices equipped with powerful “computational” camera technology that can capture and digitize 3D images with stunningly photorealistic …

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Microsoft’s Mesh Platform For Mixed Reality Puts Microsoft At The Forefront Of XR Collaboration

By / AR/VR, Personal Computing, Research, Virtual Reality VR, XR / March 11, 2021

Moor Insights & Strategy has long considered Microsoft as one of the major platform players in the XR space with its HoloLens AR headset and Windows MR VR headsets, and Windows Mixed Reality platform. While many of Microsoft’s competitors are vertically integrated, like Facebook and Apple, Microsoft’s approach is far more ecosystem-focused, spreading the opportunity …

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How Qualcomm Plans To Make AR Viewers Smarter And More Useful

By / AR/VR, Personal Computing, Research / March 11, 2021

To facilitate the acceleration of AR, this week Qualcomm released a reference design for its Snapdragon XR1 Smart Viewer. Co-developed in partnership with Chinese partners BOE and Goertek, experts in display and XR technologies, this reference design is capable of simultaneously running multiple advanced features and high-quality graphics. Let’s take a closer look at the …

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ThinkReality A3 Expands Lenovo’s Leadership Position In Enterprise XR At CES 2021

By / AR/VR, Personal Computing, Research / February 11, 2021

I have been covering XR for many years, from both the PC and mobile perspective. One of the companies in the industry that has always been willing to take a risk is Lenovo—something I was saying about the company even before its launch of the Mirage Solo and Mirage Camera with Google. Lately, Lenovo has …

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Lenovo Launches A Plethora Of Innovative Consumer And Enterprise Devices At CES 2021

By / AR/VR, Notebooks, Personal Computer, Personal Computing, Research, Semiconductor / February 1, 2021

CES is officially came and went. It’s always exciting to watch companies launch new, innovative tech products each year at the show. Although this year’s CES may look a bit different, companies like Lenovo show no signs of letting up.  Lenovo took this year’s CES as an opportunity to launch a plethora of new innovative …

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Varjo Sets A New Standard For Enterprise XR And VR

By / AR/VR, Personal Computing, Research, Virtual Reality VR / January 15, 2021

Headset maker Varjo has a reputation in the XR industry as a company that never stops pushing the envelope of what’s possible. This is particularly true in the enterprise market, where it has become the headset of choice for many customers, including multiple automakers and defense contractors.  Most of the bleeding-edge XR technologies get a …

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Why You Should Buy The 256 GB Oculus Quest 2

By / AR/VR, Research, Virtual Reality VR / October 22, 2020

For those who pre-ordered it, Facebook’s long-awaited Oculus Quest 2 will finally arrive on doorsteps next month (the headset itself on Oct. 13th, and the Elite strap and battery accessory on the 16th). Though I will have to wait till then so to do a full review of the device, I wanted to go ahead …

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Google’s Acquisition Of North Could Bring Glass 3 Next Year

By / AR/VR, Personal Computing, Research / July 15, 2020

Last week, a rumor surfaced that Google might be acquiring North, the Canadian maker of the Focals AR glasses. This week, the rumor was confirmed to be true. I have covered North since it started shipping its first smart glasses in the US, and got the chance to review the company’s Focals 1.0 glasses (see here). …

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How The Measurement Of Dynamic Foveated Rendering Can Benefit VR And AR

By / AR/VR, Personal Computing, Research / June 26, 2020

Many companies and experts within the AR/VR industry talk about the benefits of foveated rendering—the ability to only render a portion of the scene that a user is looking at. Some companies have implemented the technology to improve performance on standalone VR headsets, such as the Oculus Quest, HTC Vive Pro Eye and Pico Neo …

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Qualcomm XR Viewer Program Gains Momentum With Operators

By / AR/VR, Research, Virtual Reality VR / June 8, 2020

The AWE (Augmented World Expo), is a premier AR/VR event held every year in Santa Clara, California. During the keynote this year (held virtually, for obvious reasons), Qualcomm, a Platinum sponsor of the event, shared details on the momentum of the semiconductor manufacturer’s XR viewer program. Qualcomm has been pushing the smart viewer program for …

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Instead Of Being Acquired For Billions, Magic Leap Lays Off Over 50% Of Workforce

By / AR/VR, Personal Computing, Research, Virtual Reality VR / May 7, 2020

Magic Leap has long been the focus of many in the VR/AR industry with the enormous amount of funds that the company has managed to raise and burn through. While the company continued to raise funds through large rounds of investment from companies across the industry, the company also meandered and focused on entertainment and …

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How VR And AR Could Be A Solution To Coronavirus Cancellations For Conferences

By / AR/VR, Personal Computing, Research, Virtual Reality VR / March 20, 2020

As a technology industry analyst, I travel a lot for my line of work and attend many industry conferences and talk to a lot of people about the inner workings of the industry. One thing that I’ve started to notice is that many of the conferences I’m usually attending are being cancelled due to coronavirus …

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Shadow Creator Announces 40K AR Headsets Shipped For Education

By / AR/VR, Personal Computing, Research, Virtual Reality VR / March 20, 2020

During the craziness that is CES last month, Chinese AR headset manufacturer Shadow Creator announced it had shipped 40,000 of its Action One AR headsets from 400 different schools in China last year. AR is still a relatively nascent technology and many are still shipping only developer edition headsets; volumes are fairly low for most manufacturers. In …

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Pico, North And nReal Dominate XR At CES 2020

By / AR/VR, Personal Computing, Research, Virtual Reality VR / February 3, 2020

Since both AR and VR are in the enterprise phase of development, it makes sense that there was very little AR and VR at CES 2020. In fact, these technologies are grouped within the very large gaming section at the exhibition, which can lead to some very confusing booth placements and unnecessary walking around. That …

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The Oculus Quest Supply Situation Does A Disservice To The VR Community And Developers

By / AR/VR, Personal Computing, Research, Virtual Reality VR / February 3, 2020

Many people are excited about buying the Oculus Quest—for many it will be their first VR headset. While it will be one of many for me, this one certainly is different. The Oculus Quest represents all that is needed from a VR headset and backs it up with a very solid library of titles and …

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