TiEcon Internet of Things (IOT) Overview Presentation
I had the honor of presenting the IoT Overview for TiEcon 2014 in Santa Clara. You can download the presentation here. You can download the paper here.
Human Internet of Things (HIoT)
RESEARCH PAPER AND PRESENTATION: Segmenting the Internet of Things (IoT)
You can download the updated paper here. You can download the summary presentation here. Table of Contents Introduction How Does Behavior Apply to IoT? Describing IoT Market Segments IoT Market Segment Detail Monitoring Operational Life Attainment IoT Model Axis Differentiation The Elephant in the Room: Big Data Call to Action Figure 1: IoT Segmentation Figure …
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RESEARCH PAPER: CES 2014 Wearable & Fitness Tech Trends- Going Mainstream
CES has changed considerably over the past 10-15 years. As the PC is a piece but no longer the center of the universe, many new technologies touching many industries are emerging and have taken over the buzz at the show. Computerized cars, robots, drones, smart homes, and fashionable music accessories are everywhere. There were even …
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Sqord Scores with Kids: New Wearable Helps Make Activity Fun
I wrote an article on Nov. 20th about the potential of a fitness wearables targeted at kids. Since then, I was introduced to a company named Sqord that has already built a compelling solution focused on this space. Sqord has great concept and has taken the idea of a kids wearable activity tracker much further …
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Fitness Wearables Provide Innovative Marketing Platform
Wearable devices have a huge potential to create new innovative marketing platforms for the companies that sell them. A great example of this is the fitness wearable industry. Many might think that companies in this space see the revenue provided by these devices as huge growth opportunity especially with analysts predicting hundreds of millions of …
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Why are Runners Fat?
Ok, I’ll admit this is a bit of an extreme statement and it was not meant to offend anyone. However, as a long time long-distance runner myself, I can fully attest that there are a number of runners who are not the most toned of athletes. Even having been around many runners training for marathons who would run …
24/7 Personal Training & Coaching for All
I have written about fitness wearables and the benefit of Big Data analytics to help provide personalized coaching and advice. This is an important step and evolution for these devices – delivering digital services and personalized recommendations. Today, most of these insights are delivered through their connected apps and reviewed by the user post work-out …
Giants vs. Redskins Could Have Been Altered Through Tech
Anyone who watched the Giants vs. Redskins Sunday night NFL football game last night knows there was a major officiating blunder at the end of the game. Even the NFL came out today and said there was a mistake. For those that missed it, late in the game with the Redskins trailing the Giants 24-17, …
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Embedded Wearables: Enhancing Sports Performance
Many companies are experimenting with wearable computing that is going beyond more traditional wearable devices like a band or smartwatch. Embedding sensors and compute into everyday apparel like shirts, shoes, and socks is the next wave. Most athletes do not want more stuff to wear so embedding in apparel athletes already wear is the next …
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Wearables for Kids: The Next Big Thing or a Scary Thought?
This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions. Brian was recently executive director at Dell corporation, …
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IoT to Take Fan Engagement to the Next Level
This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions. Brian was recently executive director at Dell corporation, …
Vertical Market Expertise Needed for Success in Wearables
This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions. Brian was recently executive director at Dell corporation, …
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Nike, FitBit, Or Jawbone: Who Is Best Positioned To Win In Fitness Wearables?
I have been spending a lot of time lately researching the Internet of Things (IoT) lately as it is a hot topic for both my consulting clients and also for long-term investors. We’ve behaviorally segmented IoT into the Human IoT (HIoT) and the Industrial IoT (IIoT). One greenfield HIoT product segment that is getting a lot of attention …
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RESEARCH PAPER: Fitness Wearables- Who Is Positioned To Win In This Emerging HIoT Market?
Moor Insights & Strategy recently published a paper entitled Behaviorally Segmenting the Internet of Things showing how IoT has behaviorally split into two primary segments, the Human Internet of Things (HIoT) and the Industrial Internet of Things (IIoT). Inside the HIoT, there is a vertical industry segment, the fitness & health wearables market, which is …
Fitness Wearables: Requires Approaching from Fitness Mindset
This blog was written by Brian Pitstick, a 17+ year marketing executive in the Fortune 500 technology market. He is currently a guest analyst at Moor Insights & Strategy where he writes about his passion for the emerging wearables market leveraging his strong background building innovative product solutions. Brian was recently executive director at Dell corporation, …
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ARM Holdings Study: Internet Of Things (IoT) Is Closer Than You Might Think
The Internet of Things (IoT) means many things to many people and there are many questions about how far we are from mass-market IoT adoption. Last week, ARM Holdings and The Economist published a very interesting research piece showing that amongst 779 senior business leaders, the IoT is a lot farther along than you may think. I’d like to share with you …
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RESEARCH PAPER: Behaviorally Segmenting the Internet of Things (IoT)
The industry needed a useful, functional model of the Internet of Things (IoT) to frame recent developments in the space. But Moor Insights & Strategy could not find one that was sufficiently vendor-neutral, technology-neutral, and jargon-neutral, and at the same time, both simple to understand and comprehensive. So we created our own. Unlike previous attempts, …
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Sync Burn Fitness Band Goes Against The Watch Grain And Wins
Smart watches, fitness devices, and the consumer internet of things (IoT) are all the rage these days. Everyone is in on the consumer mobile IoT action including large companies like Sony (Smartwatch), Samsung (Gear),Qualcomm (Toq), Intel , Motorola (MotoActv) and smaller companies like Fitbit, Jawbone, and Pebble. I’m an avid Fitbit, Pebble and Polar user, have used Toq, MotoACTV, Pebble, and recently had …
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Does FitBit Portend To Future Fitness Implants?
When technologists and pundits weigh in on technology trends and products, we are always quick to point out that technology needs to meld with our lives as opposed to us changing to fit the device. In most cases that is true… but not all. My FitBit experience was different from many I’ve had in that I …
Pebble Watch Is Your Classic ‘Tweener’
The Pebble watch started as a Kickstarter project that exceeded their $100K funding goal by over $10M over a year ago in May, 2012. The watch is currently shipping directly from Pebble and you can also buy it at Best Buy for $149.99. Pebble supports basic peer-to-peer functionality for Android and iOS phones and sports a low res …