AMD Launches New Radeon 300 Series Graphics Card Lineup, Fury X And Project Quantum At E3

By Patrick Moorhead - June 16, 2015
Today at the Electronic Entertainment Expo (E3) in Los Angeles, Advanced Micro Devices announced their newest line of desktop gaming graphics cards. The line, called the Radeon 300 Series, is the latest from the company and features a broad array of discrete graphics cards ranging from the extreme enthusiast PC gamer all the way to the casual PC gamer. This new product lineup from Advanced Micro Devices features a mixture of new GPU and memory technologies as well as major software improvements including Microsoft DirectX 12 support. I’ve provided a fly-over below, but if want more details, you can download the analyst brief here. Not your father’s Fury The new AMD Radeon 300 series is full of new improvements, with some of the biggest ones coming from the rebirth of the Fury brand of graphics cards. The new Radeon R9 Fury X card is a liquid cooled graphics card with a new memory technology called HBM (High Bandwidth Memory) that allows the graphics card to vastly improve in power consumption, performance and overall card size. The Fury X is Advanced Micro Devices ’s halo card for the 300 series and will very likely draw the most attention to AMD’s new product line. Radeon R9 Fury X  (Credit: AMD) Enthusiast-class AMD Radeon R9 Fury X a mere 7.5″ long (Credit: AMD) New technology enabling new form factors In addition to the Fury X, which is a new type of graphics card in a new form factor, Advanced Micro Devices also showed the AMD R9 Nano. The R9 Nano is an air cooled version of the Fury X, but in an even shorter form factor and at 100 watts less power, indicating a less powerful card in terms of capability but introducing entirely new form factors for high-end gaming PCs that simply weren’t possible. This includes the creation of their Project Quantum system, which serves as a concept for those considering new ways of using these graphics cards from AMD. Project Quantum PC (Credit: AMD) Project Quantum PC (Credit: AMD) Improvements to the rest of the stack AMD’s 300 series is also made up of other graphics cards, including the R9 390 and 390X, which share a lot of similarities with their predecessors the R9 290 and 290X. However, Advanced Micro Devices has increased the performance of the 300 series over the 200 series in all of the 300 series cards, in all of the cards, even if by a small margin. Thanks to new drivers and Microsoft DirectX 12, Advanced Micro Devices is also enabling new features and performance from the rest of their 300 series, which are architecturally almost identical to the 200 series. Some of the new features enabled by the new drivers from AMD include:
    • FPS Targeting
    • Virtual Super Resolution
    • FreeSync while in multi-GPU CrossFire
    • Catalyst Uninstaller
    • Game performance optimizations (AMD did not provide names of titles)
Yes, this is a lot more than a rebadge. Wrapping Up
Advanced Micro Devices has released a very compelling and competitive lineup of PC enthusiast gaming cards. If you would like to read more about the technologies and some advantages that come in the new AMD Radeon 300 series, you can download the analyst brief here.
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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.